If you’re here looking for a sure-shot secret formula to get your next Facebook post to the top of every user’s news feed, then I’m sorry to tell you that you’re at the wrong place.
But you know where you’ll find it, though?
N-O-W-H-E-R-E.
That’s because it does not exist.
And you probably already know that if you’ve had any experience using social media for business. While there is no guaranteed way to propel your posts to the pinnacle of Facebook fame, there are a few ways that can increase the likelihood of your posts reaching a large section of your target audience. And it all boils down to something put quite beautifully by my favorite smart person from history, Benjamin Franklin (probably),
“If your brand would not be forgotten
Before your wallet and bank account fatten
Either post things worth reposting,
Or do things worth posting (on Facebook)”
A great message by a great man, indeed.
And that’s how simple it is to get your content to online glory. But as is often the case, just because something is simple, doesn’t mean it’s easy. To get your Facebook posts to rank at the top of your audience’s news feed in 2019, you’ll have to ensure that your content satisfies a few criteria, that may or may not be easy, depending on your content creation skills.
So now, let’s get to the boring part — how to create content that gets to the top of thousands or even millions of news feeds.
Post something that’s trending NOW
Be it a global event of widespread interest, a popular movie at the moment, a currently relevant meme, or a political hot topic, leveraging a trend that is presently popular in your Facebook posts can be a great way to make your posts repost-worthy or at least a-look-and-a-like-worthy. Ensure that you keep abreast of trends in social media and create similar content that resonates the best with your brand and audience.
People surf on Facebook almost continuously throughout the day!
(Image source:https://pixabay.com/photos/finger-smartphone-screen-pressing-2056030/)
Post something worth discussing
Facebook’s latest algorithm update ensures that posts that are shared by your friends and those that are likely to elicit maximum engagement (reactions and comments) from you rank higher. To exploit this feature, you should create content that would provoke debate and discussion. This could be anything from questions, opinions, news, or any other kind of content that would make people more likely to interact with your post. Or you can create and post videos, memes, images, and other informative or entertaining content that people would want to share with their friends.
(re)Post something that worked before
You may also repurpose and repost content from the past that are not topical and can be of value and relevance in the present. These could be blogs, quotes, videos, and any other content that received extraordinary engagement (by your standards, of course) before.
These are just a few of the potentially limitless things you can post on Facebook to get to the top of your audience’s news feed. However, if you seriously want to use Facebook or for that matter, any form of social media for business, and build a huge following, you should ensure that you create and post quality content with consistency. And for that you need to have a solid social media marketing strategy. And a skilled and creative team to continually create effective social media content (you know where this is going, right?). And the best way to have all this is to hire a content and social media marketing agency like Spacebar. It’ll be like having your own team of social media experts, only better and more effective.