How Many Keywords Should You Use for a Page?

Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.

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How to Measure if Your Marketing Strategy is Successful?

A marketing strategy is formulated with the idea to keep moving forward and make your business successful. You will think of all the possible outcomes before you choose a strategy and implement it. But not every strategy is profitable in the first go. Some take a step back before giving you the desired outcome. To be able to identify such setbacks that end up in bigger successes, you need to measure how your marketing strategy is progressing. This is what I plan to cover in today’s article to help my fellow content writers working in a content writing agency, know when to stop their marketing efforts and when to keep going on.

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Why do E-Commerce Websites need Blogs?

The digital era is here. Characterized by modern-age technologies, this era has enabled the new generation to get every service they need almost instantaneously. With several sectors realizing the fact that the Information age is truly customer-centric, they have transformed (some are still striving to transform) their business to make it readily available to their customers. In the pursuit to stand unique among their competitors and create a powerful brand identity, enterprises have started to focus on launching e-commerce websites. Amidst everything, out of nowhere, the concept of blogs have popped up. Not knowing how exactly blogs connect to e-commerce websites, a majority of companies are actually bewildered. What is the need for content for websites that deals with online purchases, how will blogs attract potential customers, do we need to upload blogs every month, and many such queries invade a business executive’s mind lately.

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Best Instagram Marketing Tips for Businesses

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.

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The Importance of Having a Content Calendar

Content marketing can be a highly potent tool for you as a business owner to gain recognition among your target audience and build a following of leads and customers. However, you should realize that it isn't just a one-time project but a continuous, sustained process. You must ensure that regardless of the type of content you decide to use — social media posts, email newsletters, or blogs — you must frequently and continuously communicate and engage with your audiences. However, unless you happen to run a content marketing services firm yourself, creating and publishing content would only be at the periphery of your core business operations, as most of your time, attention, and resources would be directed towards delivering quality products and services. Thus, like any other non-core function, you must plan and try to automate your content marketing activities. And a content calendar should form the foundation for your content marketing plan.

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5 Platforms to Publish Your Content

Content is often misunderstood as blogs only. But apart from blogs, there is a lot to content. According to Wikipedia, content is "something that is to be expressed through some medium, as speech, writing or any of various arts”. Once the content is created, you need to publish them so that your content gain visibility. In this article, I have mentioned 5 platforms where you should publish your content.

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Latest Trends in Content Marketing

Latest Trends in Content Marketing A new year has started and with it comes the new opportunities and possibilities to do more. There are resolutions to be kept, diets to

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3 Cognitive Biases Every Content Marketer Should Know and Use

3 Cognitive Biases Every Content Marketer Should Know and Use As humans, we love to think of ourselves as conscious, self-determined beings. We tend to believe that our actions and

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Why You Should Have an FAQ Page on Your Website?

When you open a new business, people have some questions about what you do. And if you offer products or services that are completely new to your target audience, then they will have multiple queries about your offerings. These questions may be related to what is your field of operations, your working time, your product return policy, warranty and guarantee conditions, etc. When you have so many questions storming in from a wide range of customers, it is advisable that you have a list of questions and answers ready for them. And since we live in the digital era, often these questions will be asked online. Therefore, you should make it a point to have an FAQ page on your most important asset in the digital world- your content for website.

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Why You Should Outsource Content Writing

Whatever business or industry you are in, staying competitive means establishing a strong online presence with the help of content. It helps you increase brand awareness and reach your target market. Moreover, everyone likes reading exciting content, not some gibberish paraphrased from other sources. Your content should invite readers to know more about the topic and not make them skip the topic without reading it. With the presence of various content writing agencies in Mumbai, outsourcing content is the best bet for your company to attract a larger audience. Let’s find out why.

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