Using keywords in Google AdWords like "B2B Content Marketing In India"

Why Should You Use Google AdWords?

Are you struggling to get the desired traffic on your website? This is something that will certainly hinder your business’ prospects in this digital age. But, the existing solution to this problem, SEO (Search Engine Optimization), tends to be complicated, and needs the competence of qualified experts to give your website a realistic chance at featuring on the famed 1st page of Google search results.

B2B content marketing video by IBM

B2B Content Marketing Case study: IBM

Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.

In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.

B2B content marketing in India listing for Spacebar

The problem with buying packages from online directories

Content marketing in India has competition. From online directory listing sites.

Earlier this month, I got a call from a popular online directory service that boasts of one of the biggest moviestars in India as being their brand ambassador. Now this directory is literally one that everybody has knowingly or unknowingly used at some point of time in their lives (unless you live in a cave).