Maximising Your Presence with Content Marketing
Getting found in the digital world a lot of time boils down to what is your content marketing strategy.
If your content:
- Appeals to your audience
- Answers a question that your audience has
- Entertains your audience
it has a chance of developing a strong online presence.
Today, every platform is extremely crowded, with audiences being bombarded with content. If you want to get noticed, it’s vital to understand your audience and create meaningful content. One thing that this article is not about is content marketing strategies, there are plenty of articles out there on that.
Rather, let’s deep dive into how to maximise your presence with content marketing.
Leverage the right platforms
A mistake made by young marketers is to be on too many digital platforms. Instead of focusing on so many digital platforms, I have a different approach.
Be on the platforms that matter to your audience
There are so many digital platforms.
The key is not to be on all of them.
Pick the ones that have your audience and pick 2, maybe 3 of them.
The aim here is to put your effort into those few platforms, conquer them, and get your audience’s attention.
A mistake I see new brands, especially brands that don’t have the budget, is trying to create a presence on Google, Instagram, Twitter (X), YouTube, Quora, and more. And eventually, they are not able to make a real and noticeable presence on any platform.
Creating a strategy for each channel
Once you’ve selected the platform that you want to target, it’s time to build a content strategy for each platform.
For example, if you want to leverage:
- Google Search: It’s all about content creation for your website
- Instagram: All about the value, entertainment and trending elements of your content
- YouTube: Video content that gives information
Different platforms need different content strategies because different types of content work. Tailoring content to fit the unique characteristics and preferences of each platform ensures that your message resonates, whether it’s a concise tweet, a visually compelling Instagram post, an informative blog, or a captivating video on YouTube. Furthermore, every platform has its own nuances and you can optimise content types, posting schedules, and tone to build a cohesive brand presence while leveraging the strengths of each platform.
Have fun & be creative
In all this talk of content marketing & online presence, one facet often gets missed out.
Have fun with your content creation
If you’re having fun with your content creation, then there will be an audience who will have fun too. Whether it is reels, trends, infographics, or anything else, have fun what what you are creating.
This will also give your content marketing a unique brand voice.
What’s the end goal? Are you getting there?
Maximising your presence with content marketing is step one. However, you need to think of your larger plan. Once you grab eyeballs, once your post becomes popular, once your article gets ranked on Google’s 1st page –
What next?
What’s the larger picture? If you run a business, creating an online presence is just a part of the puzzle piece. What will driving traffic lead to for your business? Ultimately, it will have to translate into sales and ROI. So make sure you discover the best way to generate sales through content marketing.