How Many Keywords Should You Use for a Page?

Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.

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Here are a Few Reasons Why You Suck at Writing

I think it was Gandhi who said, “To suck at writing is human; but to admit it, divine.” Or maybe it was Hemingway. Or was it Aristotle? Regardless of who said these words, I think they make sense. And if you're reading this article, there's at least a part of you that thinks you suck at writing. That you could do better. And that’s admirable. So, before we begin, here’s a tip of the hat to your self-awareness:

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How To Write Content That Can Be Understood By Everyone

Are you one of the content writers working for a company providing content writing services? If yes, then welcome buddy, grab a cup of coffee and let’s discuss the horrors of writing, the tragic memories of our editors sending articles back as if they were extremely irrelevant, and our clients failing to understand the content provided to them (not often though). But having done all this, let’s also discuss why our clients or our editors send our articles back? One of the most common reasons is that they may not understand what we are trying to convey. Now how do you solve this problem when writing a piece of content? With all the past experience of rejected articles, multiple rewrites, and extended sessions of conversations with my editor, I present to you a blog on how to write content that can be understood by everyone… And I hope you understand what I am trying to convey! *Smiles Slyly*

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7 More Grammatical Mistakes that Even Smart People Make

I already talked about grammar mistakes that even smart people make while writing or speaking in my previous blog. But this time, I am going to talk about some more grammatical errors made by many freelancers and agencies providing content writing services.

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5 Differences between Creative Writing and Content Writing

“Writing is all the same,” a non-writer would reply if asked the difference between creative and content writing. When you ask the same to a writer who provides various content writing services, you will get a long-winded answer explaining differences between those two concepts. Here’s what the answer may look like.

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Best Instagram Marketing Tips for Businesses

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.

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5 Tips to Follow When Posting on Instagram

Regardless of whether you are running a brick and mortar store or having a web presence with an e-commerce business, your ultimate asset is your customers. And to intensify your customer base, nothing more matters than a highly effective marketing approach. The approach should be such that it attracts people and excites them to buy your product, which was always the case. But, as millennials and centennials prefer more engaging, personalized, and creative content, the modern-age marketers are expected to tweak/transform their marketing efforts. Here’s where the concept of social media for business made sense to everyone.

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5 Platforms to Publish Your Content

Content is often misunderstood as blogs only. But apart from blogs, there is a lot to content. According to Wikipedia, content is "something that is to be expressed through some medium, as speech, writing or any of various arts”. Once the content is created, you need to publish them so that your content gain visibility. In this article, I have mentioned 5 platforms where you should publish your content.

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Synopsis Writing: History & Drama

Synopsis Writing: History & Drama A synopsis is synonymous with the gist. Going by this definition, synopsis writing brings out the essence of the plot or an event without missing

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Why You Should Have an FAQ Page on Your Website?

When you open a new business, people have some questions about what you do. And if you offer products or services that are completely new to your target audience, then they will have multiple queries about your offerings. These questions may be related to what is your field of operations, your working time, your product return policy, warranty and guarantee conditions, etc. When you have so many questions storming in from a wide range of customers, it is advisable that you have a list of questions and answers ready for them. And since we live in the digital era, often these questions will be asked online. Therefore, you should make it a point to have an FAQ page on your most important asset in the digital world- your content for website.

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