Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
How do you write great content? Or – how do you write awesome content that is loved by all, goes viral and generates a million dollars worth of sales?
Content marketing in India is a core marketing aspect that all businesses must perform – even if you are a small business. Content writing is an over-arching word that identifies different types of writing. The purpose of this post is to simply cover the top ones and understand how can it assist your content marketing in India.
How many times have I spoken with a potential client, asking “Why do you want to run this content marketing campaign?” only to get a response that pretty much sounded to me like, “Uhhh…awareness I guess.” Many businesses have their sales and operations figured out, but have no clue on how to strategize for marketing, much less content marketing.
In today’s highly crowded and globally scattered marketplace, reaching out physically to everyone who matters to your business is unmanageable and implausible. But at the same time, in the world of marketing, and especially when we talk about B2B marketing, professional networking is everything. This is why a strong B2B content marketing strategy is your best shot at roping in the ‘who’s who’ in your line of business.
Have you ever come across a website that is entirely bland and has insufficient information? What was your reaction? Did you leave the website in agony or did you move on to check their other pages if they were reliable? It’s a human tendency to feel lost or get annoyed when you’re not given the right information.
Content marketing is all concerned with the creation, processing and distributing valuable content to the target audience. The target audience can be individual consumers or businesses. The content that you develop should be useful in attracting, acquiring, engaging and eventually, converting the prospect into a sale. Today, there is an increasing demand for creation of B2B content marketing strategy to achieve the desired results.
Content marketing institute’s recent report provides an insight into the current state of B2B content marketing as well as how successful content marketers do things differently. There is no doubt that content marketing is an evolving discipline. The reports show that content marketing is flourishing; with as many as 89% of the B2B marketers using content marketing.
In April 2013, I started Spacebar with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It’s now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.
In 2013, when I started Spacebar, I was sure I wanted Spacebar to be a Content Solutions firm.
“We don’t just write, we strategize and create solutions for our clients.”