How Quickly Should You Respond to Social Media DMs?

Less than an hour. That’s what they’ll tell you. Who’s ‘they?’ Blogs, articles, certain studies. Ask any digital marketing executive - social media for business is not fun and games, even if it might seem like that at the outset. Responding within an hour is not easy! While I can personally whine about dwindling attention spans and the repercussions of instant gratification, as a marketer I must succumb to these consumer realities.

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What’s the difference between a content writer and copywriter

Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered: What is the difference between a content writer and a copywriter? In fact, you have probably used them interchangeably in the past, too.

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The problem with buying packages from online directories

Content marketing in India has competition. From online directory listing sites. Earlier this month, I got a call from a popular online directory service that boasts of one of the biggest moviestars in India as being their brand ambassador. Now this directory is literally one that everybody has knowingly or unknowingly used at some point of time in their lives (unless you live in a cave).

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Content Marketing Tips to Learn from Narendra Modi

And you know exactly who I’m talking about. That’s the power of branding. Content marketing in India has seeped into politics big time, and who best to lead the way than our very own Prime Minister, Narendra Modi.

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What is B2B Content Marketing

These days, there are so many terms floating around – content writing, content marketing, digital marketing. Throw in the B2B angle and we can raise the confusion up a notch. Let’s try and allay the doubts and dig more into B2B content marketing today.

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5 tips to create a B2B whitepaper content marketing strategy

I hate it when mid-sized companies keep talking about creating viral content as part of their B2B content marketing strategy. Why? Because: Your audience does not comprise of the same TG that buys Cadbury chocolates, Honda cars or Samsung mobiles You don’t have that kind of money to experiment.

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Challenges of Content Marketing in India for IT Firms

Globally, information technology firms are getting their big boys and girls to blog. Thought leadership has leaped out of printed marketing collateral and onto companies’ websites and LinkedIn pages. IT firms that are serious about content marketing in India are only now waking up to the possibility of generating leads or engaging with existing customer with the help of social media. And in doing so, they are facing several challenges.

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The journey of Spacebar

With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following: A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head) Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course) Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.

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Agencies handling content marketing in India

Content marketing in India has been steadily increasing in popularity. Don’t just take my word for it. Take a look at how many people in India have been Googling the term ‘content marketing’.

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10+ tools for creating and sharing online content

Many content writers involved in B2B content marketing do not really understand that a lot of research has to be done for simply coming up with content topics. I’ll give you a simple example for why this needs to be done. Let’s say I’m writing for a client who provides recruitment services. I can either write about “7 Hiring Mistakes HR Managers Make” or I could try a more trending “What’s new in Recruitment in the Insurance Industry?”

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