How to Measure if Your Marketing Strategy is Successful?

A marketing strategy is formulated with the idea to keep moving forward and make your business successful. You will think of all the possible outcomes before you choose a strategy and implement it. But not every strategy is profitable in the first go. Some take a step back before giving you the desired outcome. To be able to identify such setbacks that end up in bigger successes, you need to measure how your marketing strategy is progressing. This is what I plan to cover in today’s article to help my fellow content writers working in a content writing agency, know when to stop their marketing efforts and when to keep going on.

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How Quickly Should You Respond to Social Media DMs?

Less than an hour. That’s what they’ll tell you. Who’s ‘they?’ Blogs, articles, certain studies. Ask any digital marketing executive - social media for business is not fun and games, even if it might seem like that at the outset. Responding within an hour is not easy! While I can personally whine about dwindling attention spans and the repercussions of instant gratification, as a marketer I must succumb to these consumer realities.

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Best Instagram Marketing Tips for Businesses

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.

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5 Tips to Follow When Posting on Instagram

Regardless of whether you are running a brick and mortar store or having a web presence with an e-commerce business, your ultimate asset is your customers. And to intensify your customer base, nothing more matters than a highly effective marketing approach. The approach should be such that it attracts people and excites them to buy your product, which was always the case. But, as millennials and centennials prefer more engaging, personalized, and creative content, the modern-age marketers are expected to tweak/transform their marketing efforts. Here’s where the concept of social media for business made sense to everyone.

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Not Sure What to Post on Social Media? Try These Out

When Ray Tomlinson sent the first e-mail to himself in 1971, he was testing the idea. But deep down, he knew that he had taken an essential step in creating a platform to bring the whole world together in a virtual sense. That step is still helping business owners to connect to their customers and associates. The telephone was arguably the first-ever social media device. It took very little time for it to become a medium of advertisement and customer relations. The popularity of social media exploded after the invention of blogging. Facebook and Twitter were made available to millions of people in the world in the first decade of the 21st century, and the horizons have been expanding ever since. The usage of social media for business purposes has also been increasing rapidly.

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Social Media Trends for 2019

Social media is constantly evolving like most digital channels. Be it platforms such as Facebook, Twitter, Instagram, etc. which are always coming up with innovative features and affordances. The changes introduced by these platforms help users to engage in a number of different ways. This creates an opportunity for marketers to captivate their audiences through their various marketing tactics and tools. So, here are the latest trends which will rule the social media for business in 2019.

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How to Manage Negative Comments and Reviews?

How to Manage Negative Comments and Reviews? Everybody has a different way to deal with rejection and negativity. I believe in not taking the negative comments seriously. And that’s what

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Capturing the Attention of Gen Z with Content Marketing

Capturing the Attention of Gen Z with Content Marketing India’s Gen Z population is predicted to reach 472 million in 2019 according to the analysis by Bloomberg. This has forced

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Social media challenges for businesses

Social media challenges for businesses If you’re a business owner looking for cost-effective ways to promote your offerings, then using social media for business is an absolute no-brainer. In fact,

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7 social media apps you should be using

Social media platforms have built virtual communities allowing users to be expressive about their demands, thoughts, and feedback through various content formats like images, blogs, videos, etc. You can always use certain social media tools to create content with zero errors! There are quite a few apps that help in social media efforts. These tools make social media for business a cake-walk! Tools make it easy for marketers to analyze, edit and revise their content. This is necessary to have fewer errors in your well-written article. Let’s take a look at some of these tools that ease the management of your social media pages

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