Here are a Few Reasons Why You Suck at Writing

I think it was Gandhi who said, “To suck at writing is human; but to admit it, divine.” Or maybe it was Hemingway. Or was it Aristotle? Regardless of who said these words, I think they make sense. And if you're reading this article, there's at least a part of you that thinks you suck at writing. That you could do better. And that’s admirable. So, before we begin, here’s a tip of the hat to your self-awareness:

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The Importance of Having a Content Calendar

Content marketing can be a highly potent tool for you as a business owner to gain recognition among your target audience and build a following of leads and customers. However, you should realize that it isn't just a one-time project but a continuous, sustained process. You must ensure that regardless of the type of content you decide to use — social media posts, email newsletters, or blogs — you must frequently and continuously communicate and engage with your audiences. However, unless you happen to run a content marketing services firm yourself, creating and publishing content would only be at the periphery of your core business operations, as most of your time, attention, and resources would be directed towards delivering quality products and services. Thus, like any other non-core function, you must plan and try to automate your content marketing activities. And a content calendar should form the foundation for your content marketing plan.

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3 Cognitive Biases Every Content Marketer Should Know and Use

3 Cognitive Biases Every Content Marketer Should Know and Use As humans, we love to think of ourselves as conscious, self-determined beings. We tend to believe that our actions and

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Social media challenges for businesses

Social media challenges for businesses If you’re a business owner looking for cost-effective ways to promote your offerings, then using social media for business is an absolute no-brainer. In fact,

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Challenges that content marketers face

Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow,  content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook's privacy policy. Read on to know what those challenges are and how to go about addressing them.

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How often should you post on your social media profiles

When compared to conventional marketing media (e.g., TV and print), social media offers added advantages to businesses, such as a wider audience, the ability to get real-time feedback, and the ability to change marketing content quickly based on the feedback received. However, social media also gives the audience more control over what they see. The audience can easily unfollow your page if they don’t like what you’re doing, and when they do that, you lose potential customers, isn’t it? Thus, unless you want your follower-base to stay limited to close family, friends, and a bunch of inactive (or dead) social media users, it is crucial to have a well-planned strategy when you use social media for business. You must thoroughly consider what, when, how much, and how often to post on social media in order to build a healthy following. This article will tell you the ideal frequency you should maintain while posting on different social media platforms to achieve your marketing goals.

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How can a small business take advantage of memes

2016 was a crazy year. It was a year of upsets and unlikely victories. Portugal won the Euros by defeating the favorites France, Leicester City won the Premier League for the first time in their 132-year long history, Donald J. Trump won the US presidential elections by edging past the crowd favorite Hillary Clinton, and here's an interesting one - memes overtook Jesus in terms of online search popularity. Although the savior of humanity has regained his superiority in this meaningless online race since then (as he should, rightfully), the popularity of memes should not be ignored, especially if you're the owner of a small business or an entrepreneur who uses social media for business.

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Difference between tech articles and normal articles

So, I've been thinking about this for a while now. By ‘a while’ I mean ten minutes. And by ‘thinking’ I mean Googling. What's the difference between a tech article and a normal article? As far as I know, nothing. Having written quite a few of both, normal and tech article (and pretty good ones, mind you), I can assure you that there is absolutely no difference between normal and technical content writing. Except maybe for the tone. And the research required. And the audience. And the purpose. Well, come to think of it, there just have some differences between tech and normal articles, after all. Let's explore these differences:

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Why you should never plagiarise your content

I don’t know what’s more appalling - the fact that you’re here reading an article to know why plagiarism is wrong, or that I am having to write out some five hundred odd words trying to explain why. Asking why you should never plagiarise content is almost like asking why you should never rob money from a bank. I mean, the reasons are obvious, and also quite similar - it’s not yours, it’s wrong, and you’ll eventually be caught. Okay, I’ll admit that the consequences of plagiarism won’t be as severe as those of robbing a bank, but if you’re a professional writer working with the content writing agencies in India, or if the person you’re plagiarising from happens to be a vindictive, highly-skilled assassin, you just never know.

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Social Media for Business: How to make the most of Pinterest

As a small business owner, if you’re serious about promoting your brand online, you should ensure your presence on as many platforms as you can. Using different platforms of social media for business will allow you to reach as many people as possible, and make your brand more familiar.

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