social media for business

6 Facebook For Business Features that You Need to Know

Content marketing, Digital Marketing, SM, Social MediaLeave a comment

Social media for business is the go-to solution for reaching your target audience as the number of social media users has increased drastically with time. People of different demographics and psychographics use social media platforms such as Facebook. It is therefore constantly upgrading its features to help businesses promote their services and products. Among a number of features available for your business on Facebook, here are six features that you need to know.

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How to Get More Comments on Your Social Media Posts?

Digital Marketing, SM, Social Media1 Comment

Social media is more than just a tool to connect people across the globe. In recent years, it has emerged as a platform to connect businesses with their existing and potential customers. Social media is a boon to businesses as it helps the business to connect with a customer immediately. Communication usually takes place through messages or comments sections. The interaction gained through comments comes in handy as social media platforms feature posts that have a good number of comments. So if want to get more comments on your posts and increase its visibility on social media, here are a few things to keep in mind.

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3 Types of Posts You Should Avoid on Your LinkedIn Business Page

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Among all the social media platforms out there that are popular in the mainstream, LinkedIn is the one that is least like the others. In fact, calling LinkedIn a social media platform won’t be entirely accurate. LinkedIn is more of a professional networking platform that businesses and professionals use to connect with each other, unlike Facebook or Instagram which are designed to enable friendly, social interactions. This makes it the most ideal platform for running B2B campaigns, while others are more B2C-friendly in terms of marketing.
Since it is so different from the other social media platforms, it stands to reason that the kind of content posted on LinkedIn should also be different. While there are limitless ideas as to what you can post on LinkedIn, there are certain kinds of content that you should steer clear of to make a good professional impression through your business page. Thus, if you’re a B2B company like a social media marketing agency or an accounting firm, pay attention. Following are three types of posts that should never make it to your LinkedIn business page:

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6 Engagement Metrics to Measure Your Social Media Performance

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One of the reasons why a social media marketing agency loves its job is that it gets to use some of the simplest tools of marketing – social media platforms. These platforms also let an agency conveniently track and measure the engagement on every post or tweet. Nearly all social media platforms come with helpful dashboards where you can read and calculate all kinds of engagement data.

social media for businesses

Best Instagram Marketing Tips for Businesses

Business, Content marketing, Content writing, SM, Social Media, VC1 Comment

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.