I am an engineer by education, a writer by profession, and awesome by birth. I love learning new things and having new experiences, which makes me inclined towards reading and traveling. I also enjoy music, sports, and comedy.
When compared to conventional marketing media (e.g., TV and print), social media offers added advantages to businesses, such as a wider audience, the ability to get real-time feedback, and the ability to change marketing content quickly based on the feedback received. However, social media also gives the audience more control over what they see. The audience can easily unfollow your page if they don’t like what you’re doing, and when they do that, you lose potential customers, isn’t it? Thus, unless you want your follower-base to stay limited to close family, friends, and a bunch of inactive (or dead) social media users, it is crucial to have a well-planned strategy when you use social media for business. You must thoroughly consider what, when, how much, and how often to post on social media in order to build a healthy following. This article will tell you the ideal frequency you should maintain while posting on different social media platforms to achieve your marketing goals.
2016 was a crazy year. It was a year of upsets and unlikely victories. Portugal won the Euros by defeating the favorites France, Leicester City won the Premier League for the first time in their 132-year long history, Donald J. Trump won the US presidential elections by edging past the crowd favorite Hillary Clinton, and here’s an interesting one – memes overtook Jesus in terms of online search popularity. Although the savior of humanity has regained his superiority in this meaningless online race since then (as he should, rightfully), the popularity of memes should not be ignored, especially if you’re the owner of a small business or an entrepreneur who uses social media for business.
So, I’ve been thinking about this for a while now. By ‘a while’ I mean ten minutes. And by ‘thinking’ I mean Googling. What’s the difference between a tech article and a normal article? As far as I know, nothing. Having written quite a few of both, normal and tech article (and pretty good ones, mind you), I can assure you that there is absolutely no difference between normal and technical content writing. Except maybe for the tone. And the research required. And the audience. And the purpose. Well, come to think of it, there just have some differences between tech and normal articles, after all. Let’s explore these differences:
I don’t know what’s more appalling – the fact that you’re here reading an article to know why plagiarism is wrong, or that I am having to write out some five hundred odd words trying to explain why. Asking why you should never plagiarise content is almost like asking why you should never rob money from a bank. I mean, the reasons are obvious, and also quite similar – it’s not yours, it’s wrong, and you’ll eventually be caught. Okay, I’ll admit that the consequences of plagiarism won’t be as severe as those of robbing a bank, but if you’re a professional writer working with the content writing agencies in India, or if the person you’re plagiarising from happens to be a vindictive, highly-skilled assassin, you just never know.
As a small business owner, if you’re serious about promoting your brand online, you should ensure your presence on as many platforms as you can. Using different platforms of social media for business will allow you to reach as many people as possible, and make your brand more familiar.
After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.
