Latest Trends in Content Marketing

Latest Trends in Content Marketing A new year has started and with it comes the new opportunities and possibilities to do more. There are resolutions to be kept, diets to

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Basic Content a Website Should Have

As common as it is to say “Don’t judge a book by its cover,” websites are a subject that receives an extreme level of snap judgments. Your website has 0.05 seconds (about 50 milliseconds) to make an impression. Modern designs do create a positive first impression, but quality content for website is as important as the design of the site. When it comes to website success, content is really the king. So what are the basic content a website should have? Here are some tips to answer this question.

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Capturing the Attention of Gen Z with Content Marketing

Capturing the Attention of Gen Z with Content Marketing India’s Gen Z population is predicted to reach 472 million in 2019 according to the analysis by Bloomberg. This has forced

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Videos are in Trend but Written Content Stays!

Video marketing is a trend that is quickly catching up with the masses thanks to different types of video making apps and video sharing platforms. Videos are quite easier for a viewer to quickly understand the information than reading a lengthy blog. Also, there are one of the best ways to engage with your audience, especially on social media. Therefore, from large businesses to social influencers, everyone is making video content and sharing them on YouTube and social media platforms. But this trend has also given rise to a major misconception that video content is enough and written content is not needed. Despite the popularity of video content, you still need written content. We have listed a few reasons why your business requires written content.

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Reasons for Hiring a Content Agency instead of Freelancers

We are almost nearing the end of 2018. As the new year approaches, you may be considering some new content marketing strategies to revive your business’s online presence in 2019. You may even be considering to outsource your content to produce professional content that has finesse. Now the dilemma that lies ahead is whether to hire a freelancer to do the job or a content agency. We recommend hiring a content agency and here’s why.

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Blogging challenges and how to overcome them

When writing business blogs, there are several things that you need to take into consideration. They include the length of blogs, the quality of the content, information that needs to be added according to the target audience, etc. Indeed, content writing is not as easy as it seems. You may consider hiring a freelance content writer in Mumbai or simply hire a team of writers for your company. However, there are quite a few challenges that you may experience when you start with the blogging process. In this article, we talk about these blogging challenges and how do you overcome them.

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Why you should have content on your website?

In this digitally driven world, creating a footprint on the Internet can help a business stand out of the crowd. Whether you’ve got a decade of experience or you’re a fledgling business, promoting your business online would help you drive website traffic, engage with more customers, and build credibility and authority in your field. Companies aiming for an effective online presence for their brand or effective lead generation must focus on content for website. The exposure of businesses on the Internet, with high-quality and keyword-rich content, helps a website rank higher on the SERPs. And when that happens, it helps a business to:

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4 types of content Spacebar specializes in

Be it an individual or a business, the written words play an important role in conversing with the world today. Digital businesses and social media relations for the same necessitate the creation of precise and creative online content to connect with the maximum audience. In India itself, there are a lot of content writing agencies that help businesses with content for their ventures. Spacebar is one such content writing agency in Mumbai, which helps businesses deliver “clear thoughts” through various forms of content, which include but are not limited to

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Things to consider when writing technical articles

I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously - reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

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5 Elements your content should have to rank in Google Search Results

Ranking in the Google Search Results is what every organizaiton wants. Here are 5 elements that your content must have to rank in the Search Results.

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