Natasha Thomas

Natasha Thomas

I’m a version of my dream that unceremoniously excluded me. And, yet I wait to see if there’ll ever be space for me. I love to bake, just like I bake to love. I like to write, but maybe I prefer to read. I’m simple in my complexity just like I’m complex in my simplicity. I’m the idealist the world doesn’t have room for. I’m also the pragmatist the world doesn’t approve of.

Creative ways to make boring topics into exciting content

Writing for the next National Geographic editorial is what a lot of content writers may wish for! But it usually takes a while to get to write about the topics you love. Most of us have to scale through writing for boring topics till the time we arrive at a place where we have some freedom over the choice of the topic we want to work on.

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4 stages of writing a successful blog

Most freelance content writers in India will agree that just like any other form of art, writing too needs to honed with time. Only then does it get better. As writers, we relentlessly try to express ourselves in the most honest way possible. Even then, every piece of writing goes through a different grind depending on the theme, audience, style of writing, and the format (blog, news article, copywriting, story writing, poetry, etc.). Our moods, ability to articulate, and our life experiences also have a bearing on the quality of work we produce.

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How to create a social media editorial calendar

Ever wondered how marketing agencies create compelling social media content for businesses? You may have noticed that every time you browse through your news feed on various social media platforms, various brands keep posting interesting images, GIFs, videos, blogs, and infographics.

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Advertising content writing: How to write an effective ad copy

The Balance, a well-known financial publication, summarizes the definition of advertising quite aptly. It says, “Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.”

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Tips for writing advertising content

When Don Draper from the Madmen series said, “ Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's the freedom from fear.

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4 Content marketing strategies to make your upcoming film a blockbuster

Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.

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Content marketing for architecture firms

Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.

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B2B Content Marketing Ideas for Your Website

B2B content marketing is simply creating interesting and relevant content and marketing through various marketing channels to attract your target audience that is other businesses. As marketers, the constant challenge is to come up with ingenious ways to communicate with your potential clients.

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The complete B2B content marketing checklist

B2B content marketing is gradually becoming the new buzzword in the marketing world. More and more B2B companies are incorporating content marketing in their marketing strategy. Some B2B companies such as IBM and Salesforce have tactically used content marketing to reach their audience.

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3 benefits of Content Marketing in India for HR firms

HR firms have been striving to increase their brand visibility to attract top talent. The rise in competition for hiring talented employees has forced companies to actively promote their company as a desirable place to work in. Most companies in India are yet to recognize the potential of content marketing for their business. Social media and blogs have become a pertinent tool to increase engagement. HR firms in India are slowly realising the innumerable benefits of using content marketing to reach their target audience.

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