Choosing your marketing style

When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets:

How to Write like a Kick Ass Content Guy

Talent is not something you develop, it is something you are born with. Skill is something you develop. It is like a blunt knife which needs to be sharpened. You may be a talented writer, but that does not mean you are a skilful writer. Talent is something that you see on the surface like a reflection of a mirror, but to be a good writer, to be a kick ass content writer that takes a mix of talent and skill.

The day in the life of a content writer

Music blaring, fingers chattering on a keyboard and words being typed out onto a screen; that’s the way a content writer rolls in Spacebar (not all though, you can roll however you want). Once Mumbai was an industrial city, running on the threads of mills, but today it has shed its skin for a corporate suits powered by the service industry. So what is the life of a content writer? Is it just type, type and type? Is it just stuck at a computer terminal typing away? So many questions for the ignorant, so many questions for the misinformed and so many questions for the uninformed.