Aastha Singh

Aastha Singh

An IT engineer by qualification and a writer by choice. As a content solutionist at Spacebar, I brew technical content for a diverse range of clients, carefully flavored for their specific requirements. In my free time, I enjoy watching anything Bollywood, a glass of wine, or some pampering in a nearby salon.

Best way to use Facebook for Business

Facebook has become such a go-to place for most of us today, that the whole distinction between Facebook for personal use versus Facebook for business seems to have just lost relevance. You got to talk about something, anything, nothing, just go to Facebook.

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Beginners guide to use Google AdWords

Now that you’re here, reading this post, I am sure you’re one of these - an entrepreneur planning to do some digital marketing, a  digital marketing enthusiast, or an avid reader. I  mean, you could have landed on this page by mistake also, but as a writer, I’d rather save myself the pain of accepting that.

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How to write technical articles

So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.

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How to create personas for your B2B content marketing strategy

When you go the B2B content marketing way, you don’t just do it because everyone’s doing it. You do it because everyone who's doing it is making fat profits. And why are they making these profits? Well, because they are doing their content right and not ‘just doing it’.

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Content Marketing Ideas

The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.

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Content marketing in India for IT firms

22 official languages, 29 states and 7 union territories, with a population of over 1.2 million; the Indian market contains an unparalleled diversity. So creating a single narrative that appeals to the entire nation is a marketing strategy that is bound to fail. Added to this age-old diversity is the rising influence of technology on the Indian populace.

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Mistakes to avoid in content marketing

Content marketing is a must-have plan for any industry maven who will leave no stone unturned to become a market leader. However, content marketing can be quite a minefield, with just so many ways to blow it up. Some of the biggest mistakes that must be avoided with content marketing are, therefore, discussed here.

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Key elements of B2B content marketing strategy

In today’s highly crowded and globally scattered marketplace, reaching out physically to everyone who matters to your business is unmanageable and implausible. But at the same time, in the world of marketing, and especially when we talk about B2B marketing, professional networking is everything. This is why a strong B2B content marketing strategy is your best shot at roping in the ‘who’s who’ in your line of business.

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Future of B2B Content Marketing

In the mid 1990s, access to the internet introduced the umbrella term ‘online marketing’. The early 2000s revolutionized the way people and businesses connected with each other as social networks were born. The late 2000s witnessed the world of content strategy whirl around smartphones. The game, therefore, has never been dull and mundane. And this is especially true for B2B content marketing.

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