Old broken tape

Why Is Blogging Still Relevant?

Content writing, Digital MarketingLeave a comment

I see the potential bias in my answering this question, since I run a content writing agency (one of the best ones in Mumbai, if I may say so myself, cough cough). So, let me attempt to remove some of the sharp edges of that bias by using the ever so credible Google as my trusted partner. I love examples, so in this blog post, I’ll use real-life Google search results to explain to you why blogging is still extremely relevant, under what circumstances, and what’s in store for the future.

Content Writing Agency

How to Recycle Blogs?

Blog post, Content writing, CreativityLeave a comment

Blogging is a method that is beneficial for your website SEO in many ways. It helps your website to rank well in the SERPs through appropriate keyword usage, backlinking, webpage indexing by regularly uploading blogs on your website, and so on. If you have been using blogs, then it’s great. But have you ever taken a look at the blogs that were written a long time ago? Are they still ranking on the SERPs and aiding your SEO? If not, then here’s how a content writing agency recycles blogs in order to boost a website’s online presence.

content writing agency

Why using heavy words in blogs does not help?

Blog post, Content marketing, Content writing, CreativityLeave a comment

“Exasperating farrago of distortions, misrepresentations & outright lies being broadcast by an unprincipled showman masquerading as a journalist”
What you just read is one of many Shashi Tharoor’s tweets that showcases his vocabulary. Tweets like these have captured the attention of many people online. But, using such words in your blogs may not help you get your audience’s attention!
When I started working as a technical writer in a content writing agency, I used to include heavy and complex words in my blogs. But my seniors explained to me why my approach was wrong. Now, while writing technical content, I use contextual vocabulary that’s necessary, but I avoid words that would make my sentences complex. Hence, I ensure that my blogs are simple yet professional. Using heavy words can affect the readability of your blogs and affect the power of your messaging.

Technical Content Writing

5 Things to Consider Before Writing a Heavy Researched Article

Content marketing, Content writingLeave a comment

When I joined Spacebar, a content marketing firm based in Mumbai, I had no experience in technical content writing. And to be frank, I was a bit anxious. Being new to technical content writing, I had no clue how to write articles, explaining new-age technologies without leaving readers bored. What added to my anxiety was the fact that technical articles were to be heavily researched and thoroughly explained. However, with senior’s assistance, practice, and learnings, I have now reached a place in my career where I can write technical content confidently. In this article, I’m sharing a few important tips that will help other budding technical writers:

A content writer in Mumbai always needs to be updated with the work!

Tech articles and the thought process Spacebar puts behind them

Content marketing, Content writingLeave a comment

To write a tech article, you must have comprehensive information on different technologies, how they operate, and their capabilities, of course. But is that all you need? Well, no. Behind any tech article, there is a writer’s thought process, which helps him convey his opinions and other important facts on a technical topic. I work as a technical content writer in Mumbai-based content agency firm, Spacebar. And I say it with experience that a tech writer puts in a lot of research and thought when explaining a technical concept in an interesting and captivating manner.