The Importance of Having a Content Calendar

Content marketing can be a highly potent tool for you as a business owner to gain recognition among your target audience and build a following of leads and customers. However, you should realize that it isn't just a one-time project but a continuous, sustained process. You must ensure that regardless of the type of content you decide to use — social media posts, email newsletters, or blogs — you must frequently and continuously communicate and engage with your audiences. However, unless you happen to run a content marketing services firm yourself, creating and publishing content would only be at the periphery of your core business operations, as most of your time, attention, and resources would be directed towards delivering quality products and services. Thus, like any other non-core function, you must plan and try to automate your content marketing activities. And a content calendar should form the foundation for your content marketing plan.

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Videos are in Trend but Written Content Stays!

Video marketing is a trend that is quickly catching up with the masses thanks to different types of video making apps and video sharing platforms. Videos are quite easier for a viewer to quickly understand the information than reading a lengthy blog. Also, there are one of the best ways to engage with your audience, especially on social media. Therefore, from large businesses to social influencers, everyone is making video content and sharing them on YouTube and social media platforms. But this trend has also given rise to a major misconception that video content is enough and written content is not needed. Despite the popularity of video content, you still need written content. We have listed a few reasons why your business requires written content.

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Content Marketing is the New ‘IT’ Thing and here’s why!

As a content writer, I have come across this one phrase over and over again! The phrase that I am referring to is very common in the digital marketing industry and that is- “content is the king”. You can actually do a Google search for this phrase and find thousands of other bloggers using the very phrase time and again. But do you know why this phrase is still in vogue? BECAUSE IT’S TRUE! Content is, in fact, the ruling king and seems like it is going to be ruling for a long time until something really ground shaking comes along and de-thrones it. But do you know what makes it the king? Well, here are some stats that explain what makes content the king.

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How can businesses benefit from content marketing?

Content marketing has been around for years now. A majority of businesses are already using it to capture the much-needed attention of their audience. But there are still some businesses that are cynical about the idea of using content to sell products and promote services. This is because they are still unaware of the amazing benefits that content marketing can have on their business. Well, we plan to bridge this knowledge gap by sharing some of the amazing benefits of content marketing for your business.

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Things to consider when writing technical articles

I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously - reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

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5 things every content writer goes through

As writers, we tend to continuously go through a series of phases that impact the way we pen down our thoughts. While this may be okay when you have to simply write for yourself, but in the world of professional writing, you seldom get the chance to put down free-flowing thoughts. Most of the times, you work with a client brief and are forced to channelise your thoughts in a particular direction. And it is during such times that every content writer goes through different challenges and experiences. Here are some of the things every content writer goes through:

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Web content you need on your website

“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.

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Content writing guide for small businesses

With the growing importance of digital marketing, all kinds of businesses are hunting the right content writing agency in Mumbai to help increase traffic on their website. It doesn’t matter whether you have a small, medium or large business. If you have the appropriate content that talks about your product or services to the point and is generating leads for your business, half of your work is done. Though it is true that bigger the business better the resources when you have great content for your services and products, you are as fortunate as big businesses. So, here we have a content writing guide for small business that will help you make the best out of your limited resources and generate more leads.

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Everything You Need to Know About Blogging

Blogging has grown from strength to strength ever since the advent of the internet, and individuals and businesses both have used the medium to share relevant information - thanks to its reach via the internet. At this point, I’m certain that you already understand the merits of blogging. There are several reasons why entities have started blogging. It’s the internet age, and– blogging is the best way to advertise your services and gain a foothold for your company. Is it any wonder that content writing companies in India are increasing in popularity?

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5 reasons your marketing strategy needs a blog boost

If you are reading this, then I assume you are one of those entrepreneurs who has tried their hands on multiple channels of marketing and is now looking for that little extra push for your existing marketing efforts. But what if I tell you that blogging can become much more than just a push for your marketing strategy? What started off as a medium for people to express their thoughts, has now become a strong tool to boost business promotion. And why not? As per content writing agencies in India, there is more to blogging than just content creation. Here are some reasons that make blogging a serious option for businesses to consider.

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