Priyanshu Singh

Priyanshu Singh

I'm just the same old bookworm from high school. I like reading books that define human nature. I've always been a huge Sherlock Holmes fan so you can find me looking for interesting topics and case studies. I like to put a smile on peoples faces and create content that holds its readers. Writing about topics that are taboo is my favorite thing.

Will video content transform the content industry?

I remember when I was a kid I used to watch T.V. every morning during the summers. The morning cartoons were always a delight. Between those episodes, they used to show these cold coffee ads and that tumbler with coffee froth on top used to look delicious. The video ad instilled a desire in me for cold coffee and I ended up having cold coffee every day for the whole summer. The point is that video content is really effective in putting ideas in people's heads. Video content is much more interactive for audiences than written content. If I had to read about the qualities of cold coffee I might have not given it a second thought, as I was a child back then. Video content for websites can be a good way to showcase your product in a creative way.

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Difference between Content Writing and Content Marketing

Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

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