When was the last time you actually checked your mobile? Ten seconds ago? A minute ago? In fact, you’re probably reading this post on your mobile. Well, mobile phones have become a significant part of our lives. And remarkably, even for businesses, it has become a basic necessity for B2B content marketing.
B2B content marketing is thriving. Organisations have understood the importance of content marketing and are implementing it to boost growth and success. However, only few are successful at it. This is because many associate the process with churning out mounds of content.
Content marketing in India is a core marketing aspect that all businesses must perform – even if you are a small business. Content writing is an over-arching word that identifies different types of writing. The purpose of this post is to simply cover the top ones and understand how can it assist your content marketing in India.
The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
Content Marketing in India is on the rise. With platforms like Buzzfeed, Vagabomb and Scroll hosting a readership of over a million, there is no denying that content marketing landscape of the country is evolving. According to a report by Octane Research, professional marketers identified content in helping them increase brand awareness, creating new audience engagement and assisting in retaining audience.
Content marketing plays an important role in the growth of e-commerce companies. Content marketing in India has become more popular than before. Especially for e-commerce companies, content marketing is more than essential. Content marketing helps e-commerce companies to engage customers, build recognition, and increase traffic on their websites. Are you still wondering whether you should use content marketing services for your e-commerce company or not? This write-up will help you make an informed decision.
Content marketing in India has been steadily increasing in popularity. Don’t just take my word for it. Take a look at how many people in India have been Googling the term ‘content marketing’.
Do you find it difficult to generate leads for your business? Well, the primary thing that you need to focus on is creating high-quality content. Today, there is a growing trend of B2B content marketing in India and so your content should be unique and exceptional to stand out from the clutter.
Many content writers involved in B2B content marketing do not really understand that a lot of research has to be done for simply coming up with content topics. I’ll give you a simple example for why this needs to be done. Let’s say I’m writing for a client who provides recruitment services. I can either write about “7 Hiring Mistakes HR Managers Make” or I could try a more trending “What’s new in Recruitment in the Insurance Industry?”
How many times have I spoken with a potential client, asking “Why do you want to run this content marketing campaign?” only to get a response that pretty much sounded to me like, “Uhhh…awareness I guess.” Many businesses have their sales and operations figured out, but have no clue on how to strategize for marketing, much less content marketing.