How to Measure if Your Marketing Strategy is Successful?

A marketing strategy is formulated with the idea to keep moving forward and make your business successful. You will think of all the possible outcomes before you choose a strategy and implement it. But not every strategy is profitable in the first go. Some take a step back before giving you the desired outcome. To be able to identify such setbacks that end up in bigger successes, you need to measure how your marketing strategy is progressing. This is what I plan to cover in today’s article to help my fellow content writers working in a content writing agency, know when to stop their marketing efforts and when to keep going on.

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5 content marketing tools for business

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand's reputation. Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe. Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

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Steps in the Process of Content Marketing

At its core, the process of content marketing is about telling a story. For an author, the act of coming up with a story, its plot, its characters, and its setting is all rooted in the abstract. However, a content marketer must go about the process of storytelling in a different manner. A content marketer must consider the nature of their business or organization, the category of its products and services, the reality of the market conditions, and the preferences of its intended customer base before they begin to tell a story. By that logic, a skillful content marketing agency must be able to help multiple businesses and organizations tell the story of their services and their journey. But remember, it’s all business after all. So, here’s how it’s done.

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6 R’s to create the best Wikipedia page

If you are a 90s kid, you would remember those trips you took with your father to the library, just to find the best encyclopedia. That’s right! Only we, the kids of 90s would remember this. Why? Because the dawn of 15th January 2001 brought the launch of Wikipedia. Wikipedia came as a blessing for people thereafter as a one-stop platform to find answers for almost every question we had. If I were to give a better definition of Wikipedia, I would say that it is a free online encyclopedia which is available in various major languages and is open to modification. What makes Wikipedia stand out though is the chance it gives anyone and everyone to contribute their knowledge to create informative pages for the masses.

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4 ways to increase the lifespan of your content

A lot of businesses run blogs on their websites. These blogs convey unique information to the customers about the company's expertise. By allowing comments, shares, and likes, these blogs boost the traffic on your site and help build long-term relationships with the readers.

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Guide to common writing abbreviations

Guys and girls, if you live in 2018, you HAVE TO be familiar with some of the most common abbreviations used these days. Abbreviations or acronyms or short forms like- BTW - By The Way JK - Just Kidding BRB - Be Right Back OMG - Oh My God

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Social Media for Business: Facebook post ideas for business

After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.

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Strict No-No While Blogging

It is a fortunate time to be a content writer in the 21st century as several companies in the world are hiring writers to create content for promotional, commercial and academic purposes. An efficient blogger needs to avoid making certain errors to ensure that his blogs become popular and respectable.

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B2B content marketing in India: Biggest content marketing mistakes

Have you invested in B2B content marketing in India? Do you think just because you have a good content, you aren't making any mistakes? If yes, you need to stop and take a closer look.

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Twitter Tips From Trump

As I start my work on this article, I am beginning to realize the enormity and ambiguity of the task ahead of me. It’s probably biting more than you can chew. The topic is polar enough to invite a million politically charged opinions, not to mention the moral compass of this title is questionably tilted.

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