Difference Between Translation and Transliteration image 1

Understanding the Difference Between Translation and Transliteration

What is the first thing you do when you see a piece of content in a foreign language? You use the Google Translator online, or the Google Translate extension does the job for you, right? This process is commonly known as translation. But what if we told you that what you really get is transliteration or transcription and not a true translation? Aren’t you confused already?

content distribution on website

4 Methods To Plan Content Distribution Tactics

A planned content distribution tactic acts as a strategic guide to help your organization disseminate your content and maximize its reach to your audience. Publishing content regularly keeps your website active with fresh content. The content along with a plan will assist you to reach the right audience at the right time and steer them to take desired actions on the page. Read to know the 4 methods you can implement to plan a content distribution tactic.

Content placement on the website

Key Elements of a High-quality Website

Are you an entrepreneur? Does your business have an online business card? Having an online business card is like having a proper online presence that informs the audience about your business. The most important type of online presence you can have is a business website. In today’s digital era, having a business website is more important than having a physical office space. You know why? Because today if someone hears about your business, they aren’t going to come and check your office location. Instead, they will try to find your website online. Having an online business website goes a long way in building trust in the minds of your target audience. But just having a website is not enough. As your website is your online business card, make sure it has the following key elements suggested to make it a high-quality website.

B2B Content Marketing

Difference Between SEO and PPC Ads

Before I started working for a B2B content marketing agency, I thought good writing was all it took to rank articles on Google’s first page of search results.
I used to think SEO and PPC are pointless mumbo-jumbo thrown around by the SEO team to confound their bosses and ensure they aren’t deemed surplus to requirements. 
All I knew about SEO (Search Engine Optimization) was that it is the process of making your content rank at the top of Google’s search results. And that PPC (Pay-per-click) is an advertising model where you pay for every time someone clicks on your promoted content or online ads. 
When I started my career in B2B content marketing, I found out that they were exactly what I thought they would be — minus the pointless-mumbo jumbo bit.
Turned out, SEO and PPC are, in fact, among the most important aspects of content marketing, secondary only to the quality of the content you put out.
Search engine optimization and pay-per-click advertising are two sides of the same content marketing coin. They are different ways to achieve the same objective — delivering your content to the right target audience. 
So, how do they differ? 

Social media for business

How do You Know How Well Your Posts are Doing on Social Media

In the old days, even before the radio waves were discovered, which are now like the dark ages for us millennial populace, the social media which we know today was just the word of mouth and paper parchments. People persuasion, which we now take up to our Twitter profiles, used to happen through people who were known as heralds – the people standing on the pedestal with the common event calendar and announcements from the crown. Businesses would pay them every time they brought in something new for the masses. The heralds or influencers would then reach the people for them. While some would flock to the store, others would turn a deaf ear. The only measurement of ROI on the herald was the amount earned on the day the herald spoke. Although there was no need for further details, measuring your influence would have been easier back then. Today, the influence has been loaded up on social media for business and your audience has a lot of ways in which they react to your message for them. So how do you know if you’re doing well when you’re the herald yourself?

social media for business

How LinkedIn can help your real estate business

In the digital era, every organization is using social media for business to build brand awareness and generate leads. Similarly, real estate businesses can utilize social media platforms like LinkedIn to maximize their lead generation. Also, LinkedIn enables you to build professional networks and find prospective clients. With 250 million active users per month, LinkedIn can exhibit untold potential in allowing users to develop countless professional connections. Additionally, studies have shown that LinkedIn is 277% more useful in lead generation compared to other social networks. Hence, LinkedIn can be an effective platform for using social media for business. If you are a realtor who’s exploring different techniques of social media marketing using LinkedIn, then this would be a great place to start. 

B2B Content Marketing

Your B2B Business Needs Content Marketing! Here’s Why

People, especially experts often say that B2B content marketing is a must. They mention that content marketing is a B2B marketer’s secret weapon. Plus, you’ll find countless articles on the Internet listing the smart and successful tactics to drive your business with B2B content marketing. As a newbie B2B marketer, do you know why content is so much stressed on? According to HubSpot, a whopping 96% of B2B buyers want content with more input from industry thought leader. But this is not it. Listed below are some practical upsides of leveraging content marketing for B2B businesses.

Social media for business

How often should you post on social media in 2019

Today, in this digital world, businesses know that to resonate with their target audience, the best ever platform is social media. While social media allows brands to get a lot of customer engagement and increase revenue, it can also negatively impact customers resulting in higher customer attrition rates and lower profits if not used correctly. It doesn’t even take a second for customers to unfollow a brand’s social media page. Hence, it is important to make use of social media platforms in a way that attracts customers and does not leave them unsatisfied or unhappy. But how to make optimal use of social media for business? Well, there is actually no magical formula. While posting something on social media platforms, brands should consider its quality and quantity, both. And what does that mean you ask? Let’s brief you on that. 

B2B content writing

How to Write 3000 Plus Words Blog in a Few Hours?

What is writing? In my personal opinion, writing is a way of searching soul through words and sentences that a person creates through his subconscious mind. Through writing, you spill out the ink in your heart onto a blank page and create a piece that keeps people coming back for more. Each time I lift my virtual pen to scribble some words, the primary thought that comes to my mind is that something extraordinary is bound to happen. No writer’s block, no mental semicolons, just words. I believe that motivation is key, everywhere and in every way! And as a content writer, most of us love being alone to ponder upon vivid writing ideas and techniques. This is where self-motivation could actually work as a kick-start to your blog.
Writers are a breed of people trying to turn people’s emotional and decisive knobs through words that instigate an action. There was a time when writing was for journalists and novelists exclusively. Others were too daunted in those times to take over writing, it was thought to be a thing for scholars. Now, writing is a way for some people to cope with life. Seeing something being created out of your brains and skills gives you pleasure.