Why do E-Commerce Websites need Blogs?

The digital era is here. Characterized by modern-age technologies, this era has enabled the new generation to get every service they need almost instantaneously. With several sectors realizing the fact that the Information age is truly customer-centric, they have transformed (some are still striving to transform) their business to make it readily available to their customers. In the pursuit to stand unique among their competitors and create a powerful brand identity, enterprises have started to focus on launching e-commerce websites. Amidst everything, out of nowhere, the concept of blogs have popped up. Not knowing how exactly blogs connect to e-commerce websites, a majority of companies are actually bewildered. What is the need for content for websites that deals with online purchases, how will blogs attract potential customers, do we need to upload blogs every month, and many such queries invade a business executive’s mind lately.

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The Importance of Having a Content Calendar

Content marketing can be a highly potent tool for you as a business owner to gain recognition among your target audience and build a following of leads and customers. However, you should realize that it isn't just a one-time project but a continuous, sustained process. You must ensure that regardless of the type of content you decide to use — social media posts, email newsletters, or blogs — you must frequently and continuously communicate and engage with your audiences. However, unless you happen to run a content marketing services firm yourself, creating and publishing content would only be at the periphery of your core business operations, as most of your time, attention, and resources would be directed towards delivering quality products and services. Thus, like any other non-core function, you must plan and try to automate your content marketing activities. And a content calendar should form the foundation for your content marketing plan.

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5 Platforms to Publish Your Content

Content is often misunderstood as blogs only. But apart from blogs, there is a lot to content. According to Wikipedia, content is "something that is to be expressed through some medium, as speech, writing or any of various arts”. Once the content is created, you need to publish them so that your content gain visibility. In this article, I have mentioned 5 platforms where you should publish your content.

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Latest Trends in Content Marketing

Latest Trends in Content Marketing A new year has started and with it comes the new opportunities and possibilities to do more. There are resolutions to be kept, diets to

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3 Cognitive Biases Every Content Marketer Should Know and Use

3 Cognitive Biases Every Content Marketer Should Know and Use As humans, we love to think of ourselves as conscious, self-determined beings. We tend to believe that our actions and

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Capturing the Attention of Gen Z with Content Marketing

Capturing the Attention of Gen Z with Content Marketing India’s Gen Z population is predicted to reach 472 million in 2019 according to the analysis by Bloomberg. This has forced

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Content Marketing is the New ‘IT’ Thing and here’s why!

As a content writer, I have come across this one phrase over and over again! The phrase that I am referring to is very common in the digital marketing industry and that is- “content is the king”. You can actually do a Google search for this phrase and find thousands of other bloggers using the very phrase time and again. But do you know why this phrase is still in vogue? BECAUSE IT’S TRUE! Content is, in fact, the ruling king and seems like it is going to be ruling for a long time until something really ground shaking comes along and de-thrones it. But do you know what makes it the king? Well, here are some stats that explain what makes content the king.

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How can businesses benefit from content marketing?

Content marketing has been around for years now. A majority of businesses are already using it to capture the much-needed attention of their audience. But there are still some businesses that are cynical about the idea of using content to sell products and promote services. This is because they are still unaware of the amazing benefits that content marketing can have on their business. Well, we plan to bridge this knowledge gap by sharing some of the amazing benefits of content marketing for your business.

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Benefits of content marketing for technical firms

In this fast-changing digital and modern era, businesses are rushing to identify a reliable marketing strategy that would create an impeccable reputation for their brands. A well-scrutinized solution in this online world is the use of the Internet to better their product advertising and marketing. This holds true for tech as well as non-tech companies. The major difference between a tech and a non-tech company is the audience. The tech companies have to focus on a more niche audience like CIOs, CTOs, CAOs, developers, data scientists, researchers, and the tech-enthusiasts, while non-tech companies focus on the more general, larger public. Earlier, the tech companies carried out a different marketing approach, including,

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Why you should have content on your website?

In this digitally driven world, creating a footprint on the Internet can help a business stand out of the crowd. Whether you’ve got a decade of experience or you’re a fledgling business, promoting your business online would help you drive website traffic, engage with more customers, and build credibility and authority in your field. Companies aiming for an effective online presence for their brand or effective lead generation must focus on content for website. The exposure of businesses on the Internet, with high-quality and keyword-rich content, helps a website rank higher on the SERPs. And when that happens, it helps a business to:

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