Content Marketing Trends to Watch in 2023
It’s mid-year, but the good news is that any time is a good time to write this kind of article. We’re mid-way through the year so let’s do a chalk-up of all the content marketing trends to watch for and maybe follow too. Plus, now is a pretty good time to reassess your content strategies and identify new opportunities or trends to try out. Each of these trends represents content challenges to embrace to not only captivate your audience but also to drive better results for your business.
So, without further ado, what are these content marketing trends to watch in 2023?
- Short-form video reigns in engagement.
Short-form video continues to take social media by storm. Virtually all social media platforms have some version of it. One of the reasons TikTok continues to grow is because of its short-form video format (FYI – it’s crossed 1 billion active users).
According to Hubspot, short-form video has a great ROI and hence is preferred.
- Influencer Marketing is a growth short
Influencer ties up are extremely common on social media. It ties in very closely with short-form video content, since that’s the go-to format for many influencers. Leveraging influencers’ authority can enhance product recommendations, leading to increased conversions and sales. Furthermore, influencers greatly help in content creation, making it a win-win scenario. All of this helps brands create authentic connections with customers and eventually leads to a long-term goal of building long-term relationships.
- SEO needs to be more strategic
Content and SEO always continue to revolve around each other. SEO has evolved to a point where it is about strategic depth. Simple steps such as keyword optimisation is simply not enough. Rather, your SEO plan needs to have depth in terms of the number of SEO tactics you implement and the timeframe you are looking at.
Keyword research, content optimisation, on-page SEO, and link-building efforts need to be implemented in combination with each other. Furthermore, your SEO strategy is planned 3 months in advance and you are looking at the results not being delivered in a month, but 4 months later.
And, of course, you regularly monitor and analyse the performance using tools like Google Analytics and Search Console to make data-driven adjustments and improve rankings over time.
- AI is driving content creation
This won’t be complete without talking about Generative AI. Today, generative AI is used for a wide range of purposes. Modern marketers cannot skip AI if they want to beat the competition.
Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023
The power of Generative AI lies in being able to supercharge the marketing efforts of every brand. They are able to create more content quicker than before.
- Branding matters to stay apart from the noise
The marketing world has become even more cluttered and noisy than ever before. One of the best ways to stand out from the crowd is your brand voice. All content being put out needs to have a strong brand identity and voice. A single glance, a single read needs to tell the audience which brand it is.
There are many content marketing trends to watch in 2023. These are the 5 that need to be on top of your list. It’s crucial that you leverage these trends to give your marketing the kick it needs to be better. And, it goes without saying, the digital marketing landscape is always changing. Today, these are trends, tomorrow, they will be the norm.