Content writing services

What makes the best thought leadership content (Hint: it’s not research)

Content marketing, Content writing, CW1 Comment

Finding good (let alone great) thought leadership content online is — cliched as it may sound — like finding a needle in a haystack. And because such content is so rare, the individuals (think Bill Gates’s blog writing project) and companies (think McKinsey) that do publish such content are held in high regard by everyone. Not only the mainstream audience but even business owners and leaders, the movers and shakers in various industries stop and listen (or read) when such sources publish something new. Many such leaders even base their major business decisions on the ideas and insights they gain from reading good thought leadership content.

Website content helps the website look complete.

Web content you need on your website

Business, Content marketing, Content writingLeave a comment

“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.

Content writing agencies are helpful.

What freelancers CAN’T but content agencies CAN do for you

Business, Content marketing, Content writingLeave a comment

If you are assuming this article to be a hate blog about freelancers, then you are wrong. Freelance content writers do some really good job at content creation. However, they are a good option if you want a few pieces of content. When it comes to managing a complete content strategy for your business, our freelancer friends may not be able to provide you with the adequate support that is required. This is where the need to hire a content writing agency arises. If you are still not convinced, read on to find out how a content writing agency can help you with something that a freelancer cannot.

Life as a writer. Expectation vs. Reality

Blog post, Content writing4 Comments

If you are a writer, you will have days/week/ a lifetime of having to motivate yourself! Being a writer is NOT easy. It is fulfilling, emancipating *insert other big passionate words here* but it is NOT  easy to turn a free-spirited, passion into a job with deadlines and time-bound responsibilities. Often I find myself in the following situations. Feel free to laugh at my plight:D