B2B Content Marketing

Your B2B Business Needs Content Marketing! Here’s Why

Content marketing, Content writing, CW, Digital MarketingLeave a comment

People, especially experts often say that B2B content marketing is a must. They mention that content marketing is a B2B marketer’s secret weapon. Plus, you’ll find countless articles on the Internet listing the smart and successful tactics to drive your business with B2B content marketing. As a newbie B2B marketer, do you know why content is so much stressed on? According to HubSpot, a whopping 96% of B2B buyers want content with more input from industry thought leader. But this is not it. Listed below are some practical upsides of leveraging content marketing for B2B businesses.

How to stay motivated when you are a lone employee in a start up

StartupLeave a comment

Before businesses go big, before businesses become MNCs and before businesses start dolling out money, there was just one person. A lone entrepreneur trying to get an idea working and get a business rolling. When Apple first started in a garage, at least Steve Jobs and Steve Wozniak could support each other. You, on the other hand, have to bare the burden on your own. Creating a successful business is just like climbing up a mountain. It is a step by step process which is very difficult and at every moment, part of you wants to call it quits and at times, you may have almost reached the peak. So how do you keep yourself motivated and continuously push yourself to not give up on your dream?