Rukkaiya Patthawala

Rukkaiya Patthawala

Don't you just hate it when a sentence doesn't end the way octopus. Yup, this pretty much sums me up: Rebellious, a little bit inappropriate but mostly harmless. I love puns, stand-up comedy specials, dancing like nobody's watching and watching media content that everybody is watching. The only two things I do from the heart are reading and appreciating music. Now that you've actually laboured your way through this introduction, here's a secret: I don't especially hate pineapple on a pizza (shhh!)

Twitter Tips From Trump

As I start my work on this article, I am beginning to realize the enormity and ambiguity of the task ahead of me. It’s probably biting more than you can chew. The topic is polar enough to invite a million politically charged opinions, not to mention the moral compass of this title is questionably tilted.

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Basics of Pay Per Click Marketing

Okay, now that you are here, I would like to make a fair assumption that you are either someone who is interested in search engine and internet marketing or you are a business owner with a newly established digital portal who is looking forward to creating a strong online presence for his products or services.

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B2B Content Marketing Case study: IBM

Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco. In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.

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B2B Content Marketing Case Study: Cisco

As discussed in one of our previous blog post on B2B Content Marketing in India, when nitty meets gritty B2B Content Marketing is nothing but a content rooted marketing strategy where instead of driving a larger audience and higher interactivity, the brand aims to generate more leads by targeting other businesses.

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B2B content marketing in India

Okay, let’s start with the basics here, what is Content Marketing? Content Marketing is adding good content (something that your audience wants to hear) to your marketing arsenal and using it to reach out to the largest number of readers that you can (Refer to our step by step guide on creating a content marketing strategy to understand better what the audience is).

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How to plan a Content Marketing Strategy

Okay. So you’re out in the world, enjoying the warmth of the sunny streets in Paris. You come across the délicatesse of Croquet-monsieur. The rich flavors of its multilayered pillowy perfection evolve an idea inside your head. An all-inclusive French Bistro featuring food from the very streets of Paris! The idea is every  – the right communication strategy.

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B2B Content Marketing in India for Manufacturers

B2B content marketing in India has always been looked upon as dry and boring. Not anymore. With the increase in social media use, businesses are becoming human again. Brands today need to find more viable ways to interact and engage their specific target audiences on social media, even if they are from the manufacturing industry.

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Challenges of content marketing in India

Content Marketing in India is on the rise. With platforms like Buzzfeed, Vagabomb and Scroll hosting a readership of over a million, there is no denying that content marketing landscape of the country is evolving. According to a report by Octane Research,  professional marketers identified content in helping them increase brand awareness, creating new audience engagement and assisting in retaining audience.

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5 Content marketing tips for ecommerce firms

Content marketing in India is gaining widespread attention. This drives many businesses to ask the question, why content marketing? The answer is quite simple. Everything you see online is a form of content. Be it an attractive blog post or an interesting infographic. Therefore, right content marketing for businesses with an online presence is crucial.

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