For real estates, content marketing may seem like a new concept. In an industry where you constantly need to meet multiple clients and expect at least one closure at the end of the day, content marketing can be certainly useful. You may wonder what does content marketing has to do with real estate. How can this concept of content marketing benefit your business? To answer your questions, continue reading.
What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!
Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.
Today, the competition for restaurants in terms of serving outstanding food and advertising the brand is intense. In such a competitive era, the chances of facing disappointment and falling back are high. To overcome the competition, you need to focus on marketing efforts of your restaurant, cafe, or any kind of eatery. You must have an exceptional marketing strategy. When you sit down to sketch your marketing strategy for your restaurant, you just cannot miss out on content marketing.
These days, there are so many terms floating around – content writing, content marketing, digital marketing. Throw in the B2B angle and we can raise the confusion up a notch. Let’s try and allay the doubts and dig more into B2B content marketing today.
Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.
Who said you can only market content if you create it? That’s not true. You can market content relevant to your business website from other relevant sources too. But, if you desire to increase the number of visitors on your website, then you need to create content specifically for your website.
Okay, let’s start with the basics here, what is Content Marketing?
Content Marketing is adding good content (something that your audience wants to hear) to your marketing arsenal and using it to reach out to the largest number of readers that you can (Refer to our step by step guide on creating a content marketing strategy to understand better what the audience is).
Many of us have actually been using content to market either our own profiles or the brands that we follow extensively on various social media platforms. This usually happens to those who use social media platforms on a regular basis but are unaware of the term marketing.