How to Make the Most Out of Content with Repurposing
As a content marketer, you always run against time to meet deadlines. Yet, there will be a ton of things pending that will be pushed over to the next day. This never-ending cycle will always keep you on the edge. Not to mention the occasional writer’s block while creating fresh content.
Do not worry! We have one solution. Content repurposing will help in reducing the workload significantly when it comes to creating fresh content. It will definitely save a lot of time and effort while maintaining the quality of your content. When you hear content repurposing, I am sure plenty of thoughts will come to your mind. Does content marketing mean copy-pasting from the old content? Will repurposing for content marketing mean we are cheating on our clients?
The answer is a big NO! Here’s a hint: You are transforming already existing quality content and showcasing it in a fresh format across new platforms. To know how, read further.
Tips for Efficient Content Repurposing
Content repurposing, also known as content recycling, is like giving a stylish makeover to your existing content and presenting it in new formats to enhance its reach and prolong its relevance. Instead of letting your words gather dust in the corner, you can turn it around completely and make the most of it. So, as you craft your next piece of content, you can simultaneously check out diverse avenues through which a fresh piece can be disseminated via content repurposing strategies.
Without further ado, here are some content repurposing strategies.
YouTube Video Creation
Transforming instructional blog content into a captivating YouTube video is a genius content repurposing strategy. For instance, convert a how-to blog post on mastering sales calls into a video if you offer sales coaching. Watch the video as a seasoned salesperson brings the script to life, demonstrating each step in action. This dynamic transition enhances engagement, leveraging YouTube’s visual and audio capabilities for an immersive learning experience. It offers your audience an engaging and effective way to absorb valuable insights.
SlideShare Content
Streamline content repurposing efforts by converting blogs into engaging SlideShare presentations. Pick a well-crafted content piece, reformat it into a visually appealing presentation, and improve user engagement. SlideShares offer a fresh angle, enabling you to include graphics not often seen in long-form content. Presentations distill insights, making them easier to digest and share, offering audiences a new way to engage with your content.
Infographics that Speak Volumes
If your blog is brimming with data or stats, harness the power of infographics. These visual summaries breathe new life into your content, resonating with an audience that prefers visual communication. You can not only use these infographics for your blog, but also for social media content repurposing. Extract the most impactful statistics and, through the magic of infographics, convey information swiftly while grabbing attention.
Crafting Ebooks
Craft insightful ebooks from extensive, educational blog content. Repurpose lengthy posts into comprehensive ebooks that explore the subjects introduced in the blogs in detail. This strategy suits informative long-form posts well, offering in-depth discussions. Consider Search Engine Journal’s example—a content marketing blog series converted into a more detailed ebook guide. Elevate educational content by offering readers extended insights and exploration, turning blog knowledge into rich, valuable resources.Crafting quality content that delivers value takes time and effort. Repurposing existing content isn’t a replacement for new creating but an additional approach. It breathes fresh life into high-quality pieces, offering timeless information. In the content marketing world, repurposing shines as a virtuoso technique. It combines creativity with efficiency, extending content lifespan and captivating diverse audiences. Embrace this art to harmonise old content into captivating formats that resonate across channels, reaping the benefits of content repurposing.