Are you reading this? Oh yes, you are; but why? Don’t you directly want to jump to the body of this article and educate yourself with why introductions of blogs are so crucial? You sure want to do that. But you also want to read the story or extra information I am (or I ain’t) providing in the article. That’s exactly why introductions in your blogs are a must. That’s exactly why any content writing agency stresses so much on crafting an awesome introduction for every blog they create. But that isn’t it.
If you are still reading this, I’ll give you some more legit reasons for not overlooking the introductions.
It’s a Hook for Your Article
Your blog introductions can’t be one-liners that just open up your blogs. Why? Because this is the element in your blog that will give a picture to your readers what the blog is about. It’s a hook that will convert your blog traffic into readers; it is a means that prepares those readers for the information they’ll gain from the article. If your blog post introductions don’t give a short summary of your article right at the beginning, you are doing nothing but simply increasing the character count of your blog, a not-so-successful blog.
Here are a few examples of how to rank your posts higher!
It Glues the Skimmers
You can’t, and you CAN’T settle with a weak, generic, or boring introduction for your blog post. Skimmers are the guys who already jump from a section to another and skip everything (or most of it) in between. However, these fast-paced people often rely on introductions to get an overview of the blog. And if this portion doesn’t amuse them, they may not even take the effort of reading the section headers. It is your blog post introduction that will force these people to read further. And not just the section headers, but also the entire blog. In other words, the introduction helps the skimmers to decide whether the blog is worth reading or not.
It’s a Bait on SERPs
Here, this is the exact illustration!
You thought only the titles of your blogs need to be clickbaity? Not really! Other factors also make searchers curious about your blog or demotivate them to not open your blog. Your blog post description is just one of those things. When you don’t add a meta description for your new blog, search engines automatically pick about 300 characters from your blog post introduction. Searchers will read these small snippets of the introduction on the search engine result pages (SERPs) and decide if they want to open the blog or not. Hence, any content writing agency crafts the most appealing introductions for every blog they write.
It Grabs Social Media Attention
Just another example of why you need a kick-ass introduction!
Other than the SERPs, your blog post introduction will also appear as the excerpt or description below the blog’s link when you share it on social media channels like Facebook, LinkedIn, Twitter, and others. When you don’t deliberately put a unique excerpt or description for the links you share, the snippet of the introduction becomes the description. Asking a question or making an absurd statement to shock the reader then proceed to explain why that statement is incorrect in the context of your article are the best ways to make your social media links clickbaity.
It Ups Your SEO Game
Boost your SEO and reap the benefits.
Image source: canva.com
What do you know about bounce rate? It is a term that states how many people leave your website instantly after visiting it rather than staying on the web page for a while and navigate or take action. And not to forget, it is a major factor that affects your web page’s search engine optimization (SEO). When you have a poor or boring introduction for your blog post, you give a major reason to your blog visitors to leave the page. In other words, you get a high bounce rate just by not having a compelling introduction. This way, there are fewer chances for your blog to rank higher on SERPs. But an excellent introduction, along with other on-page SEO tactics followed by a content writing agency, will work wonders for your blog post from SEO’s perspective.
Creating an introduction to your blog isn’t enough. You need to create something that hooks your readers right from the beginning, something that also helps those search engine spiders crawl through what you are intending to say. And a person suffering from high school intro syndrome won’t be able to produce something like that. You’d need a classy content writing agency to reap the best of benefits. Look for someone who’s been there in the industry to create fabulous content; look for someone like Spacebar!