What Kind of Posts can Educational Institutes Share on Social Media?
Being a part of a social media marketing agency and working with different types of business, I have come to understand something. The need to sustain in the market and grow constantly is applicable on all types of businesses including educational institutes. Therefore, you may use different types of marketing techniques such as content marketing, search engine marketing and email marketing. However, with your direct target audience being youngsters, using social media marketing in your marketing strategy is a must. In fact, not just youngsters but also other age groups and various businesses use social media. This makes social media a great platform to not only reach out to students but also their parents, industry recruiters, alumni, and even the college faculty. Here are some types of social media posts you can share on your social media.
Post Accomplishments
The young minds that wish to study further and become something in life are always looking for institutes that are the best. So the students and their parents will approach an accomplished or reputed institute. If your institute has received awards and accolades, then make it known on social media. Apart from this, on an ongoing basis, share posts about the achievements your students and faculty at various inter-college events as it will give a sense of acknowledgement to your own students and faculty as well.
Post Curated Content
Curated content can make a lot of difference!
Image source: https://pixabay.com/photos/student-typing-keyboard-text-849825/
Posting about your courses and academics from time to time is a good thing. However, you should share something different with your followers. For a change, let the students be the content creators. No, you do not need to let your students handle your page. All you need to do is curate their content. Pick out social media posts made by your students on their profiles that talk about your institute, your courses or your events and share them on your page. The prospective students will trust your institute when they see such posts posted by will your current students.
Post About Events and Activities
Educational institutes are providing a comprehensive experience which includes advanced courses, inter-college events, sports activities, and so on. Simply mentioning these on your prospectus is not going to work anymore. Use your social media platform to upload not just the images but also videos of such events to show prospective students how interesting your co-curricular activities are. You could also add RSVP events to confirm if your students are attending. They can also share the event with their friends if it is open to the public.
Create Posts About Life at Your Institute
Posting on social media should be a regular process if you want to keep your audience interested. So do not just post when there are special events and occasions at your institute. Make it a habit to keep posting something about life at your institute regularly. These posts will act as motivators for prospective students as they will get clear insights on how joining your institute would benefit them. When creating such posts, do not just focus on students. Your social media followers include not just students but also faculty members and other stakeholders such as recruiters. So create posts that they find interesting as well.
There are so many ideas for you to create posts and share them on social media. Social media is a great way to showcase your brand to the target audience. So if you want someone to help you through the journey of social media for your institute, reach out to a social media marketing agency today!