How often should you post on social media in 2019

Posting on different social media platforms should be done on different times.

Image source: https://pixabay.com/illustrations/social-media-cube-rubiks-cube-2690966/

Today, in this digital world, businesses know that to resonate with their target audience, the best ever platform is social media. While social media allows brands to get a lot of customer engagement and increase revenue, it can also negatively impact customers resulting in higher customer attrition rates and lower profits if not used correctly. It doesn’t even take a second for customers to unfollow a brand’s social media page. Hence, it is important to make use of social media platforms in a way that attracts customers and does not leave them unsatisfied or unhappy. But how to make optimal use of social media for business? Well, there is actually no magical formula. While posting something on social media platforms, brands should consider its quality and quantity, both. And what does that mean you ask? Let’s brief you on that. 

Be active on social media platforms

First off, to ensure brand growth and loyalty, brands should be active on social media platforms. One thing that brands need to be mindful of is that customers are their asset. Here are some quick tips for brands who aim to use social media for business:

• Post content about your services and products to keep customers updated about your offerings. 
• Respond quickly when a customer posts a query. Prompt replies will build brand authority and ultimately increase credibility.
• Create a social media posting schedule for your business. 

Be online, be available. But posting content without a time gap can irritate your customers, which can then result in higher churn rates. Now that’s confusing, right? How often can businesses post on social media without leaving customers overwhelmed? Stay with me, the secret will be revealed soon. 

Be consistent

Every business is different. Every business will have unique goals to be accomplished, a completely different customer base, and also different services and products to offer. And to achieve business goals every business will have its own marketing approach and strategy. Multinational companies who have already built their reputation in the market can schedule their posts with a larger time gap. On the other hand, small and medium-sized enterprises that are yet to create a connection with customers will have to keep their frequency of posts on social media a little higher. So, the secret to how often businesses should post content on social media is consistency. Analyzing the market data, your customer base, business performance, profit margins, business goals accomplishment, businesses should prepare a schedule for posting on social media. The only factor that shouldn’t be ignored is consistency. 

Companies, regardless of their size, should have a dedicated team of experienced professionals who can prepare a digital marketing strategy according to their business needs. However, for some companies (especially for SMEs), building a skillful team is not an easy undertaking. Besides, time constraint can act as a barrier to business growth and success. If that’s the case, then you can get in touch with Spacebar, a professional digital marketing agency that can create an effective marketing strategy from scratch for you.