A lot of businesses run blogs on their websites. These blogs convey unique information to the customers about the company’s expertise. By allowing comments, shares, and likes, these blogs boost the traffic on your site and help build long-term relationships with the readers. With a spike in the increase and prevalence of social media, there are other forms of content too that a content writing company in India can offer to websites. To avoid monotony in your website’s content, use a variety of other content forms, such as those mentioned below, to increase the lifespan of your content.
Videos
Video content is attractive!
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The YouTube culture has brought in the trend of moving graphics in the recent times. Videos bring people an almost physical connection from behind the screens. From short 2-minute videos to lengthy conferences, all content to be included can be effectively conveyed through a video feed. This form of content is suitable for how-to information or for conveying a massive amount of data, which might not be as engaging in the text format. Though the process of making a video isn’t cheap, a content writing company in India can always start small and then build up the system.
Infographics
It’s all in the name. Infographics club together information and graphics to succinctly and precisely deliver information to the readers. This content format is gaining popularity with an increase in the use of platform like Pinterest. Due to their graphical nature, they are mostly used for conveying data, research findings, or statistics. Creating an infographic requires expert designers, and hence the process can be expensive. But considering the viral nature that these formats have, there is a good chance of your website receiving a high number of views.
Newsletters
Newsletters are essentially a formal content format employed by well-established businesses and companies. Specific information that cannot be mentioned in any other content format or information that may have to be conveyed only to the customers of the company can be best conveyed through newsletters. Email newsletters do the job of providing monthly or quarterly updates of the company to its users. This helps build a stronger customer base by staying in touch and strengthening customer’s trust in the company. One of the best examples of a newsletter is The Washington Post. They curate a list of only the most important news of the day in a concise and an elegant format for their readers.
Social media posts
Social media posts are the most viral form of content today. Facebook, Twitter, and Instagram are considered to be the best platforms for a content writing company in India. Apart from these, companies also use LinkedIn, YouTube, and Google+ to connect with their users. Twitter helps convey information in no more than 280 characters, while Instagram uses visual media to promote a company. Facebook combines both these aspects and is a comprehensive platform. With features like live streaming, polls, and short video stories, all these mediums are clubbing both verbal and non-verbal forms of content.
There are other different forms of content distribution like podcasts, white papers, webinars, and forums that can help a company expand its reach and increase the lifespan of their content. Depending on the type of company you have and the scale business that you run, you can decide on the most appropriate form of content to add to your site and boost its traffic and lifespan.