4 Types of Interactive Content for Your Content Marketing Plan
As common human beings, we try using our brain to its full capacity. But the tantrums of the human mind plays us every time, and as a result, an average human loses concentration or interest in things within just 8 seconds. Everything is boring to us if it is not engaging enough or doesn’t have a contribution to our opinions.
Interactive content, which can be blogs or FAQs, has the possibility of being ignored right in the introductory text. I hope you haven’t left yet! Stay, because there is an explosive interactive content competition outside and you don’t want to miss out on what makes your audience happy. The modus operandi for a content writing agency is to engage the people who get a glance at your content. So just reading stuff gets mundane, and especially now, when the internet is full of user interactions and data collection.
Here are some examples of how you can immerse your potential leads into your content without boring them.
Interactive Infographics
Infographics are ‘not’ alluring enough in the 2019 internet traffic. Almost every content writing agency out there is creating infographics for business websites almost every day. But just pictures and text have a lower chance of a lead conversion. In order to utilize this commodity to its maximum, you must think of an infographic content that isn’t static and requires user interaction for the information it provides. Animated infographics put in all the effort for you. Give them click links and choices to vex the worms of curiosity.
Blog stats need to be booming always
Source: https://giphy.com/gifs/fng8OzU2DvO2NCGeLY
Interactive Video
YouTube is the second biggest search engine for a reason. Video content already gives you a vast canvas to paint your ideas on. Seeing the growth of video content skyrocketing and doubling itself up every year, you can rest assured that video content is the king of the industry at this point in time. Not only marketers but even 90% of consumers believe that product videos are more reliable. Pages with more videos about their products and services, rather than just basic written content, get more user engagement on their website. In addition to basic videographic info, when you make the user interact with a video using out-links to other informative websites or directing them to a different part of the video for references, you automatically increase the sharing rate of your interactive content.
Polls and Surveys
Every businessman knows the fact that reading a customer’s mind is the most important factor in the game. Once you begin developing your business according to the demands of potential or existing customers, you can give them what they seek and then make your own demands. This can be taken control of by utilizing the most conventional form of data collection used by R&D departments. Polls and surveys have been favoured greatly because of their simplicity. When it comes to interacting with a person’s self-interests and knowing what they want in a certain product or service, surveys, and polls can do the trick by just asking questions implicated towards your product or services. Consumers like to have the discussions in their head about their own choices. When you create a poll you easily get to know what you need to work on by getting important insights from the consumers that you work for.
Calculators
If you are a data-eccentric company that believes that facts create more impact than sugar-coated words to gain consumers, then you must ask your content writing agency to find a way to add a calculator. The calculator you add to your landing page must be a program that calculates inputs from consumers and provides close to accurate predictions that the consumer can use for furthering the business with your firm. For example, if you are a company that works in the finance industry or initiates loan procedures for their consumers, you can add a calculator that calculates the salary and expected loan amount and confirms the eligibility of the consumer.
When you bring your consumer into the discussion, it gives them a sense of personalization in your business and makes them feel more connected to your products and services. Interactive content has the ability to increase conversion rates and create brand loyalty among customers. A content writing agency can provide you with a successful marketing strategy for your company that is engaging and interactive for your potential leads.
