Why User Generated Content is Essential in Content Marketing?
Have you bought a new dress from an Instagram store and flaunted it on your social media pages? Or, even tagged the store or wrote reviews to express your satisfaction? Similarly, have you created an unboxing video of the new gadget you recently purchased during a live stream? Whether you are aware or not, both these instances are examples of user-generated content, also known as consumer-generated content marketing.
Today, brands are leveraging user-generated content to put more posts out.
In this blog, you will learn more about user-generated content and its importance in content marketing.
Importance of User-generated Content in Marketing
User-generated content is genuine content about a product or service straight from users, not the brand itself. It’s all about social media posts, reviews, blogs and even cool videos or podcasts. Superfans can also make noise with unboxing videos and answering Q&As. These fans are gold mines of content, boosting brand love and trust big time!
Let’s discuss the importance of user-generated content in marketing without further ado.
Power of Social Proof in Guiding the Buyer’s Journey
Consider social proof as a virtual nod of approval from potential buyers and current customers for a product or service. It’s like a thumbs-up from someone else. Here’s the scoop: folks tend to trust real people more than marketers. So, just like you would listen to a friend, family member, or trusted colleague, consumers also turn to user-generated content for the lowdown.
The user-generated content is like an instant shot of confidence for consumers. Brands can use it to work their magic on the audience and turn them into buyers. In a survey, around 60% of consumers spill the beans that content from pals and family actually sways their buying decisions.
Perfect for Robust Customer Relations
When brands focus on leveraging user-generated content, they send a message that they are all about open conversations and building stronger customer connections. This is like the ultimate recipe for success. User-generated content can work wonders that traditional advertising can only dream of. The thing is, user-generated content is like a magical content machine with no limits. It’s like having a chat with your friends but in content form. And guess what? There are a gazillion ways to inspire customers to create their own content.
Human Touch
As social beings, we all want to be part of something popular. User-generated content works its magic here by creating a real sense of belonging. It focuses on building a community of people who are not shy to speak about the same stuff. They can create a buzz just by sharing their thoughts. And, when regular people from different walks of life start raving about a product or service, everybody is all ears. Seeing others become excessively enthusiastic about something tempts people to join the conversation. Such user-generated content benefits your website, and your brand reaches the peak of popularity with more and more people hitting the “buy now” button.
Leveraging user-generated content is like your secret sauce for making your brands relatable and trustworthy. Whether you are digging up content online or getting people involved through giveaways and questions, remember to play by the rules and get permission. Once you have got access to that golden content, share it across your communication channels. It will be your key to winning hearts and driving sales.