Content Creation Tactics to Drive More Website Traffic
Who said you could only market content if you create it? You can market content relevant to your business website from other relevant sources too. But if you desire to drive traffic to your website, then you need to create a content strategy specifically for the website.
First, you need to begin by chalking out the agenda for your content. You must identify what type of content will increase your website traffic. Some companies wish to improve their brand recall, while some want to convert their audience into potential customers. Whatever it is, without relevant content, it is impossible to drive traffic to the website. And the best and simplest way to attract and engage customers is through blogs.
6 ways to drive traffic to website
Content can be created in any form – words, memes, videos, etc. However, it’s essential to outline a content marketing strategy to promote your website. So here are some types of content creation tactics that can help you drive traffic through your content for the website.
Create content with search intent
A veteran marketer might know what search intent is, but most companies fail to understand this aspect before they start churning out content. Search intent is the motive with which an internet user searches for something on a search engine. For example, if someone searches for “content marketing in India,” the intent of typing this could be to gain information about the topic. Similarly, the search intent could be a commercial investigation or buying something at that moment. According to this intent, you should determine what your customers can target for them to arrive at your website. Your page can also rank with the usage of different keywords.
Answer all possible questions on the website
People can visit your website for different purposes. It is, therefore, important to answer every possible question your customers might be asking. Carry out a competitor analysis to know the words and phrases your competitors are targeting. Search intent and SEO paired with competitor analysis can give you a good picture of everything your website can have.
Incorporate different type of content
When working on your website creation and revamping, you can do more than the conventional way of marketing. Don’t restrict your website to just a singular form of content and instead explore more forms in which your website information can be conveyed. Link your YouTube videos on the webpage that can efficiently explain the topic you want to cover on that page. Here’s another good example – Times Group provides their audience with audio clips explaining every topic paired with a blog. Moreover, you can also make it easier for people who don’t like to read, just like Fortune Business Insights does by adding an audio clip that reads the whole blog. Of course, some of these methods can be heavy on the pocket, but hey, Rome wasn’t built in a day, so you might want to take it steadily.
Increase traffic through blog
It’s always wise to have blogs on your website. By writing original content, you can optimise your website’s ranking. Of course, you don’t just write blogs and post them on your website. It’s crucial to post them on various social media platforms as well. Also, it’s important to ensure your blogs are informative and provide insights to your readers, which compels them to revisit your website time and again.
Have a content strategy and plan of action
This step should not be avoided at any cost. You need to run campaigns or create themes for each month. Some of your themes can extend for two months or more, but what’s important to know is whether your themes are working well in attracting and engaging the right audience or not. Having a plan does not mean that you merely have a plan and don’t execute it. When you create a plan, you will definitely be in a position to identify barriers that may seize your plan from being implemented.
Create and post timely content
This is possible only when you have a plan ready. You don’t want to create a video in one day and even post it on the same day. While it is possible to create and post content in one day, it’s always good to have some buffer time so that you can review your work, ensuring you don’t make any mistakes. You also need to make sure that you create content according to the themes.
If you have tried numerous ways to attract more visitors to your website but couldn’t be successful in doing so, you can get in touch with our experts. We can help you in every possible way with various content creation tactics, using different types of content marketing strategies to improve your website’s ranking and traffic.