Social Media for Business: How to make the most of Pinterest
As a small business owner, if you’re serious about promoting your brand online, you should ensure your presence on as many platforms as you can. Using different platforms of social media for business will allow you to reach as many people as possible, and make your brand more familiar. If you’re reading this, you probably already know how to promote your brand on Instagram and what to post on Facebook for increased engagement. And now maybe you’ve decided to spread the word about your awesome business to the 200 million users on Pinterest. Great decision. But you’re not exactly sure about how to make the most of Pinterest. Well, using Pinterest won’t be that difficult for you if you already use other forms of social media for business. Here are a few tips to get you going.
Pin regularly
Ensuring your presence on a social media platform isn’t just about creating an account and waiting for leads to pour in. You need to be active and post content regularly that informs your audience about your company and its products or services. What should you post? Well, a majority of pinners use Pinterest to find ideas (e.g., a cooking recipe) and get informed before making purchase decisions. Pinterest is a great place for shoppers and sellers, as 1 out of every 2 users has made a purchase after viewing a promoted pin. Also, 61% respondents in a survey said that they discovered new products or brands from promoted pins. So, if you need exposure for your brand or product, you should use Pinterest to inform people about your offerings. Using well-designed, vibrant visuals will get more clicks and repins for your content, so make sure you pay enough attention to your pin images.
Respond to comments
One of the biggest marketing mistakes businesses commit is not responding to customer communications on social media. Communicating regularly and positively with your audience goes a long way in improving your brand image and making your business more likable. Remember the three Ps of positive interaction with your customers online and make sure all your communications are prompt, polite and personal.
Try rich pins
Such rich pins tend to attract more people!
Image source: https://in.pinterest.com/pin/751186412819352699
Rich pins are specialized pins that provide useful, summarized information to the users. Currently, there are four types of pins that you can choose from to deliver content to your audience – product, article, app, and recipe. Since Pinterest is mainly used for making shopping choices, it makes sense that you pin your products to Pinterest to catch the attention of your audience.
Using Rich pins for products displays the price and availability of products from your online store. These details get updated based on changes on your website. Interested people can click on the buy button which leads them to your store and allows them to make a purchase This makes it different from ordinary pins that are accompanied by just a static image of the product, making product Rich pins more useful, and also more appealing to users. The app pin allows direct download without the need to leave Pinterest. However, the app pin feature currently only works on iOS.
Add pin buttons to your site
Adding pin buttons to your website pages is a great way to gain referral traffic. Providing visitors with the option to pin your pages to their board will enable them to save the pages they like. Since the followers on Pinterest can view these pins, they can follow the pins back to your website if interested. If you have an online store, make sure you add a pin button on your product page so that visitors can save it for later. This will also ensure that your product gains more exposure, and you get more leads.
Use the analytics
If you use any form of social media for business, you should know the value of analytics. Pinterest provides its business users with valuable analytics that can allow them to identify the type of content that is most popular with their audience. You can track the number of times that the pages from your website have been pinned on Pinterest. to know how well your website content is performing. The number of repins, i.e., the number of times content pinned from your website gets pinned by the followers of the initial pinners, can also be monitored using Pinterest’s analytics. Other metrics include the total number of people viewing your pins per day, and the number of new visitors that you get through pins will also guide you towards crafting the right type of content.
Keeping these points in mind while promoting your business on Pinterest will give you improved results, and will also give you an idea on what steps to take next. Now that you know how to get started on Pinterest, what are you waiting for? Start pinning!
