#Hashtags, a common phenomenon used by all social butterflies on all their social media posts. Hashtags make a social media post more discoverable and categorises it according to events, trends, brands, food, and lot more!. When it comes to social media for businesses, hashtags are an essential part of captions. These little links function perfectly for the users while searching for related posts.

Hashtags organise posts like grouped conversations where you could simply type in the category of your desired search with a ‘#’ symbol before it. This would enlist all the posts that have the same hashtag, making it easier for you to dig and find what you’re looking for.

Hashtags help determine how well your blog will do on social media.

Image source: https://pixabay.com/es/illustrations/hashtag-facebook-redes-sociales-1120301/

Although hashtags began with Twitter, the list of social media platforms currently using hashtags is extensive: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Tumblr. You don’t need to have a hashtag strategy for all platforms. You can determine which platforms are best for your business. But the question still remains, how would you know what hashtags to use and which ones are apt for your social media post? Figuring the right hashtags isn’t difficult. Check out these useful tips to effortlessly use hashtags for posts to be discoverable.

Use a Hashtag Tool

If you’re starting your social media marketing with a blank slate, you may feel like your hunt for the right hashtags will never end. We’re lucky there are tools that can help streamline this search for you.

Hashtags.org: an analytics tool for hashtags that allow you to explore trending and popular hashtags.

Hashtagify.me: a search engine for hashtags which analyses what hashtags are effective to reach your audience.

To get a comprehensive view, you may want to use a combination of tools and compare the results. This is to ensure that the information you are collecting is accurate.

Track These Hashtag Metrics

How would you actually know if your hashtags are working for your social strategy? What do you look for? These are some metrics you should track your social media posts and see if your hashtag game is on the right track.

Popularity

Ensure you use popular hashtags in your social media post. To determine how popular the hashtags are you could use the tools and compare the results. Include the hashtags to your posts that are searched too often. This could also help you increase your reach as you have used hashtags that are quite popular. Just make sure that you don’t use hashtags that could mislead your followers.

Reach

You would want to know how many people your posts reached with the hashtags you used. If your reach is average, then it probably means that you aren’t using the best hashtags for your post. Try some different hashtags for different posts to see which ones did better and continue to use the ones that delivered the best results. You could also use a hashtag tool called Sprout Social to search for related hashtags that get a lot of attention.

Interactions

Not only do you want users to view your content, but you also want them to have interactions with the posts. If you have posted something with hashtags and some users have reposted, retweeted, or shared your post, your reach automatically increases. Tools like Sprout Social can be used to track and determine which hashtags are receiving more engagement from your followers.

Now that you know how to find the right hashtags and the tools that can help you with it, don’t wait another day to start using them in your posts on social media for business.