Social media has come a long way from just being a form of communication between friends to a full-fledged platform to promote your business. The plethora of options and platforms it provides has made social media for business a very viable and cost-effective option. From simply being a medium to connect with other people, social media is now one of the most strategized forms of online marketing used by a majority of businesses. The good thing about social media is that it is not restricted to any business, and any type of business can promote their products and services through social media.
A lot of strategizing is put into planning social media for business. You ensure to plan your written content, posts, and videos. The one thing you fail to plan is the time you post on your social media pages. You heard it right! While the content you upload on social media is important, time is a crucial factor that determines how much exposure, likes and shares your post will receive on social media platforms. So how do you figure out the optimum time to post on your social media pages? I will help you to identify the best and worst times to post on a few top social media platforms for business.
Facebook is one of those platform that is widely used by almost all age groups and gender. It is an easy going platform that people either access through their mobiles on the go and at home or through their computer while at work. Now Facebook is something that people browse throughout the day, but as per general analysis the optimum time to post on Facebook is:
- Best – Wednesday from 3:00 pm to 4:00 pm
- Best – Thursdays and Fridays from 1:00 pm to 4:00 pm
- Best – Saturdays and Sundays from 12:00 pm to 1:00 pm
- Worst – Any day from 8:00 pm to 8:00 am
Instagram is a quick social media platform with most of the users active almost always. Since it is an image based platform, the posts are fast moving. The optimum time to post on Instagram is:
- Best – Monday to Thursday anytime except for the worst time
- Worst – Any day from 3:00 pm to 4:00 pm
Twitter is a micro-blogging platform. Generally, people use Twitter when they get free from their busy schedule, so to get the best visibility on Twitter, the optimum time would be:
- Best – Monday to Friday from 12:00 pm to 3:00 pm
- Best – Wednesdays from 5:00 pm to 6:00 pm
- Worst – Any day from 8:00 pm to 9:00 am
LinkedIn is a purely professional social media platform used by professionals to connect with like-minded people of the same field. To tap this audience, the usual working hours would be good to post. So the optimum time to post on LinkedIn is:
- Best – Weekdays from 7:00 am to 9:00 am and 5:00 pm to 6:00 pm
- Worst – Any day from 10:00 pm to 6:00 am
Different social media platforms work differently.
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Keeping these timings in mind, you should be able to tap a majority of the audience on your social media for business page. There is one thing you need to understand though. Apart from these timings, a lot depends on your audience type. For example, if your target audience are homemakers, then these timings will work just fine. However, if you have a very specific target such as doctors then you will have to do a separate analysis to find the optimum time to post. The timings shared here are generic and based on a large data analysis which will not get you specific data pattern type. So use these time details along with well-planned content for your social media strategy, as content is pivotal in your social media strategy. For further assistance to plan your social media for business or to create engaging content, reach out to us.
That’d be helpful!
This question has been around for a long time, and I am glad I have found an answer.
Looking forward to more informative writeups like this one.
PS- Really admire your simple and fluid style of writing.