There are two reasons you are reading this article.
- You operate a hotel
- You want to use content marketing to increase the brand awareness and in turn, increase sales
And that’s why you are looking to content marketing to help. Content marketing, if done right, not only increases brand awareness and sales, but it also builds a relationship with customers. All of this makes content marketing in India for hotels crucial.
So what steps should you take to ensure you have effective content marketing for your hotel?
1. Website Content should be Extensive
As a hotel, there must be a ton of things you offer. Many hotel websites skim over their offerings. An example is the one below:
Hotel content creation
This website tells absolutely nothing about what a person can expect at the hotel. On the other hand, take a look at Taj Hotels’ website:
Content marketing for Indian hotels
In a single glance, anyone is able to quickly grasp the numerous offering at Taj.
Right about now, you may be thinking, “Well, I am not as big as Taj and I don’t have anything to talk about.” Except that is not true. Here are some ideas:
- Images of the surrounding areas, the hotel, the rooms and other areas your hotel has
- Information on places to visit and things visitors can do nearby
- Any events being organised at the hotel
- Short description about the hotel
The content on your hotel website should introduce your hotel extensively.
2. Your Social Media Content should build Relationships
While customers will only visit your website when they want something, they are frequently on social media platforms. This makes it an excellent place to leverage your content to build a relationship with them.
How do you do that?
- Regular content:
Regular content is a must if you want to keep appearing on your followers feed. - Images:
It just takes 13 milliseconds for a person to understand an image. Furthermore, your audience is much more visual. Here’s an example of how SaffronStays posts images on social media.
This is a sure way to capture your audience’s attention. - Comments:
As you put up posts and images about your hotel, people will comment on the posts. Be sure you reply to those comments quickly and strike up a conversation.
3. Create Quality Content
Why do brands, and not just hotel brands, fail at content marketing? The answer – Because the quality is bad. You need to set certain parameters to ensure the content is good quality.
- Interests the Audience:
The question you have to ask is – Is my content entertaining or providing information to my audience?
Any content that you are sharing, whether through social media, the website or blogs, need to interest the audience. Depending on whether your audience is dominated by tourists, business persons or families, their interests will vary and your content marketing needs to tap into that. - Grammar, Sentence Structure and Flow
Grammar, sentence structure and flow is essentially the syntax and semantics of your communication. Ensure that your language flows well, is readable and has no grammar issues.
Content marketing is a vast field by itself and these three steps will just help your hotel brand get started. To further push the boundaries of content marketing in India, you can blog, create videos, have infographics and much more. Also, beware of the common content marketing mistakes like giving up too quickly and ignoring your audience.
Stop reading this article and dive in and begin your own content marketing!