Keyword phrases: content marketing, types of content marketing, content strategy, brand awareness, engagement, type of content
Content marketing in India has now evolved into a core marketing aspect, with a majority of businesses performing a spectrum of marketing activities through blogs, social media, videos and more. It’s safe to say that content marketing is an over-arching term encapsulating a number of aspects. Through this blog, we will cover the most prominent types of content marketing and understand how they can assist your content marketing in India.
Types of Content Marketing
Each type of content marketing serves its own purpose and appeals to different audiences. However, the aim of the content is the same; to educate, entertain, engage potential and current customers and drive leads. Let’s look at the most essential types of content marketing for your content strategy.
- Website content marketing
- Social media content marketing
- Blog writing
- Technical writing
- Product description writing
- Infographic
- Video marketing
- Case studies
- Podcasts
- E-books
- Guides and how-to’s
1. Website Content Marketing
Need content writing services for a website? This is when website content writing comes into play. Website content writing has three core competencies or purposes.
Selling the Brand
A website is equivalent to a storefront in the digital world. Hence, the content on the website needs to propel the brand forward so it sticks in the visitor’s mind.
Providing Information
While selling the brand, the website should also contain details on what the brand offers. The aim here is to provide sufficient information for the visitor to decide whether your services are the right ones.
SEO content strategy
Finally, website content is a key aspect of on-site SEO. Keywords, hyperlinking, internal links and more are used for this purpose.
2. Social Media Content
The role of content on social media is two-fold.
Creates content for audience engagement
Social media is all about shareability; hence, the content on social media must be likeable. It must be entertaining yet offer unique insights to the follower.
Directs traffic to the landing page
Often, though not always, the purpose of social media content is to direct users to click on a link to learn more about a service or gain additional information.
3. Blog Writing
Regardless of your industry, many search queries are being performed around it. Let’s take content marketing as an example – what searches are being conducted online?
- What is Content Marketing?
- Types of Content Marketing
- Content Marketing Examples
- How to Do Content Marketing?
Similarly, there are many queries on the web about your industry and business too. One way to answer these queries is to start blogging. Through blogging, you can answer those online queries, appear on search results, bring traffic to your website, and in the long run, convert visitors.
4. Technical Writing
Technical writing is specialised content writing that requires a certain knowledge base. Certain industries require specialised know-how, such as software development, manufacturing, legal, biotech, etc. A technical writer is able to grasp all the concepts and craft content that the audience understands.
5. Product Description Writing
It takes a certain level of skill to communicate all the features of a product in an interesting manner. Badly written product descriptions communicate dryly and just blab out the features. A good product description puts things in perspective for the reader, uses the right amount of adjectives, has keyword optimisation and engages the reader.
6. Infographics
Who doesn’t like information with a good visual? It makes the information all the more enjoyable! Infographics are important for brands because they provide a visually engaging way to convey complex information. They make use of visuals, such as images, charts, and diagrams, to present data and information in a way that is easy to understand and remember. Add this tool to your arsenal for communicating complex concepts or data-heavy information in a way that is easy for viewers to process and retain.
7. Video Marketing
Not many would be surprised to know that video content is the most consumed type of content in the world, with over 3.37 billion people consuming video content in 2022. Brands should play their cards right and invest in video content as soon as possible. As shown in the graph below, tutorial videos, how-to videos, educational videos and product review videos are some of the popular ones. So get started on your video marketing asap!
8. Case Studies
The up-and-coming form of content, case studies are the talk of the marketing town! Case studies are important for brands because they provide a way to showcase real-world examples of how customers have successfully used the brand’s products or services. They can be a powerful marketing tool, providing potential customers with concrete evidence of the brand’s value and effectiveness. Case studies can help you establish your brand as an authority in its industry and can be used to build trust with potential customers. As someone who knows their niche inside out, you should come across as a problem solver of the issues arising in your domain and to demonstrate your successful solution, your case studies are the perfect way to highlight them.
9. Podcasts
People nowadays are constantly looking to reduce efforts and seek things that are easier for them. So wouldn’t they prefer listening to information on the go? This is how podcasts have gotten popular over time. Podcasts are important for brands because they provide a unique and engaging way to connect with a specific audience. Podcasts will allow your brand to create consistent and regular content that will position you as a thought leader in the industry and provide a platform for your brand to share its story, values and vision. Take Shopify, for instance; their TGIM (Thank God It’s Monday) podcast and video series focuses on the stories and strategies of entrepreneurs and industry experts and aims to provide inspiration and real-world insights to help listeners run their own businesses. And they’re doing it right!
10. eBooks
eBooks may or may not be on the top of your priority list right now, but they play quite an important role in growing your brand. They can provide a way for your brand to share valuable information and expertise with your target audience in a convenient and easily accessible format. They can educate and inform readers about your industry, product or service, which can help to establish the brand as a trusted authority in its field. Additionally, you can use eBooks to generate leads and drive sales by including call-to-action and product information within the content.
11. Guides and How-Tos
Wondering how guides and how-tos fit into the equation of content marketing? Well, you can use guides and how-tos to generate leads and drive sales by including call-to-action and product information within the content. This type of content can also help increase brand awareness and engagement by giving readers a deeper understanding of your brand’s values and mission.
It’s important for brands to understand their target audience, define their goals and choose the type of content that will best help them achieve those goals. Additionally, it’s important to have a content strategy in place and to create and distribute valuable and relevant content consistently. By doing this, brands can establish themselves as thought leaders, build trust with their audience, increase brand awareness and drive business results.