Content marketing for architecture firms

Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.

B2B content marketing for architecture firms
Architecture firm content marketing

But before diving into the idea of content marketing for architecture firms, let’s explore this concept. According to Ivan Lares, the CEO of Sea Level Media, “Content marketing is creating and distributing valuable content to a clearly defined target audience. It is leveraging a business’s knowledge to drive potential to profitable client action.”

It is about earning people’s attention as opposed to directly selling a company’s offerings. The reader gets value from your content and as a content creator, you get a better understanding of how to start content marketing. Therefore, content marketing not only educates customers but also ensures you get new clients for your architecture business. So, content marketing is a win-win situation for both the audience and the marketer.
Marketers have been using different types of B2B content marketing ideas to attract their target audience. Even in the architectural industry, marketers have been using various types of content to lure potential customers. Let us take a look at the 4 types of content used by architecture firms.

1. Thought Leadership Based Content

As an architecture firm, you want your prospective customers to trust your brand. It is for this reason that you need to position your firm as having a significant expertise in the industry. This can be done by creating content which promotes your company as a thought leader in the market. You can communicate your unique opinions and insights on key issues and topics that are important for your audience. An example of this can be seen on the official website of Diamond Schmitt Architects. They have a page on their site for videos and podcasts where their architects share their thoughts on industry-specific issues. When an architectural firm takes over a project there are quite a few challenges to deal with.

B2B content marketing by Diamond Schmitt
Diamond Schmitt content marketing

2. Request For Proposal (RFP) Based Content

When your firm is established in the market, you know about the opportunities in the industry. So you will be investing in an RFP or a request for proposal for your prospective business clients. When these clients come to your website, they want to see more than just a portfolio. You can use B2B content marketing strategies to create engaging content. Focus on content topics which show that your firm has encountered common industry problems and successfully solved them as well. This type of content can go a long way in helping you win that proposal or project. Teeple Architects is an established firm in Canada. While showcasing their work, they have gone a step further and explained the struggles they have faced on each project and how they overcame it successfully with their technical expertise.

Teeple Architect's B2B Content marketing
Teeple Architect Content marketing

3. High-Value Client Content

This type of content specifically caters to your high-value clients. In most architectural firms, happy customers usually bring in repeat business as well as refer your firm to others. As a marketer you can strive to create engaging content for:
a) your existing high-value clients and
b) your prospective high-value clients.
For the first category, you can do this by calling your client or sending a personal email to congratulate a client on the completion of their project. Plus, you can also send them cards on their birthdays, anniversaries and other important life events. On the other hand, the above two types of content should be used to attract your prospective high-value clients.

4. Research Based Content

Research based content can add value to your brand. You can use research papers or data from any type of primary research you have done while working on past projects. Robert Allan Ltd, a company into naval architecture, has a separate section on case studies where they talk about project based content. Firms can explore the academic of their work by coming up with research papers on their projects or by converting successful projects into interesting case studies.

Robert Allan Ltd. B2B content marketing
Robert Allan Ltd. content marketing

I hope this gives you a sense of direction in creating content for your architectural firm. You can start by planning an effective content marketing strategy for your firm and create relevant content accordingly to increase web traffic and enhance your conversion rate by acquiring new customers for your architecture services.

There are 12 comments on this post
    September 7, 2017

    Fabulous, what a website it is! This webpage provides valuable data to
    us, keep it up.

  2. Google
    October 23, 2017

    Here are several of the websites we advise for our visitors.

  3. rope
    October 31, 2017

    Нey There. I found your bⅼ᧐g using msn. This is an extremely well written aгticle.

    I’ll mɑke sure to bookmark it and come back to read more
    of your useful info. Thanks fоr the post.

    I will certainly comeback.

  4. Mirta
    December 5, 2017

    Howdy, I think your website could possibly be having internet browser compatibility issues.
    When I look at your website in Safari, it looks fine however, when opening in Internet Explorer, it has some
    overlapping issues. I simply wanted to give you a
    quick heads up! Aside from that, fantastic website!

    • Clinton Lewis
      December 6, 2017

      Thank you for heads ups. We will surely look into the matter.

  5. Kindra
    December 12, 2017

    Greetings from Los angeles! I’m bored to tears at work so I decided to check out your site
    on my iphone during lunch break. I really like the info you provide here and can’t wait
    to take a look when I get home. I’m amazed at
    how fast your blog loaded on my cell phone .. I’m not even using WIFI, just
    3G .. Anyways, fantastic blog!

  6. Geri
    December 22, 2017

    bookmarked!!, I love your website!

  7. Jenni
    December 24, 2017

    Greetings from Carolina! I’m bored to tears at work so I decided to browse your site on my iphone during lunch break.
    I really like the info you provide here and can’t wait to
    take a look when I get home. I’m amazed at how quick your blog
    loaded on my phone .. I’m not even using WIFI, just 3G ..
    Anyways, awesome site!

  8. February 24, 2018

    Usually posts some very interesting stuff like this. If you are new to this site.

  9. February 28, 2018

    The data talked about within the post are a number of the best obtainable.

  10. March 3, 2018

    Very handful of web sites that happen to become detailed below, from our point of view are undoubtedly effectively really worth checking out.

  11. March 3, 2018

    We came across a cool website that you simply could appreciate. Take a search in the event you want.

Leave a reply