Today, it is more than necessary to use social media as a channel for your business’s marketing. Social media platforms are where most of the masses are present today, including businesses for the growth of their business. If you have recently started your business, you must start with making the most social media for business. Here are a few social media platforms that you MUST pick up to meet your business goals better.
Social media platforms
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Facebook
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Facebook is the very first name that comes to our minds when we think about social media. Being the biggest social market with over 1.60 billion users across the globe, this channel is for any and every demographic. Today, there is hardly any individual who isn’t present on Facebook. Businesses have been making the best use of Facebook as it offers a number of features to advertise and grow their business. Facebook also provides a medium to connect with a large number of people from all around the world. From every latest news to the trending topics, to the ability of socializing with new people, Facebook has it all.
Who should use: Businesses of all kinds and sizes.
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Another social media channel that is equally as popular as Facebook is Twitter. With a simple combination of words and hashtags, 280 characters to be precise, you can connect and converse with people. You can directly achieve B2B or B2C connections on this platform in no time and stay updated with what is going on in the world. Just like other social media for business, even Twitter allows you to promote your business with the help of advertising. With over 30 million Indian users and 328 million active users worldwide, Twitter is one of the top 10 websites in India and globally. So what are you waiting for?
Who should use: Businesses of all kinds and sizes.
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If you are a B2B company and want to make connections with other professionals, LinkedIn is the best and most professional place for you. Connecting with business professionals in any industry is easiest with LinkedIn as this channel allows you to find or target them by industry, professional responsibility, job title, etc. The PPC paid advertising and sponsored content features make it easy for you to promote every update you have on your LinkedIn profile or your business page. With over 42 million users in the country, many Indian businesses and business owners have positioned themselves as experts and grown their businesses with the help of LinkedIn.
Who should use: Business professionals and B2B companies such as financial service providers, real estate agents, etc. in most cases.
YouTube
YouTube
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YouTube needs no introduction. YouTube is unarguably most used video sharing and viewing channel. Almost every video is added to this channel for people to view, comment and share it thus, making YouTube the biggest video treasure in the world. If you have any kind of video content, this channel is ideal for your business to kick-start. You can advertise on YouTube with the help of highly paid advertisement. What an excellent place to feature your business and still make some extra money for the popularity you gain here!
Who should use: Businesses with video content, advertisements, tutorial videos such as travel companies and beauty and clothing brands.
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According to a survey done in 2017, in India, there are more than 38 million Instagram users, and the number is still increasing every day. The major chunk of these users belongs to the age group of 18-24 years. Thanks to the paid advertising and an excessive use of hashtags, more and more businesses are gaining popularity on this channel. Businesses with appealing visual content such as sports, food and beverages, jewellery and accessories, lifestyle, etc. are making their most on Instagram and gaining great results. With several Instagram features, such as discover, trending posts, stories and live feature, that let you connect with like-minded people, Instagram becomes a necessary social media for business today.
Who should use: Businesses that mostly has visual content and a young, casual target audience such as luxury brands and products, lifestyle, accessories, etc.
Snapchat
Snapchat
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Snapchat is one of the fastest growing mobile applications in India with over 16 million young users from every part of the country. This photo and 10-second video sharing app primarily targets millennials, both male, and female between the age group of 18-30 years. But several young kids of 13-14 years of age have started ‘Snapping’ too. In India, the use of Snapchat started roughly by the end of 2015, and hence, not many Indian or even global brands have turned towards this young social media channel. While many features such as Snapcash which is available in the US but not in India, several newer features are being added to the application. Now you can opt for paid advertising in the form of image and video “Stories” on Snapchat. Therefore, it becomes even more necessary for you to consider Snapchat, one of the top 10 most used applications in India, for your business.
Who should use: Businesses who wish to target their audience with the help of live updates such as travel companies and television channels.
The list of social media channels, websites, mobile applications and platforms in India that can benefit businesses is long. Some of the other largely popular platforms include Pinterest, Google+, Tumblr, Quota, Zomato, etc.
Many new businesses and startups face two major challenges, shortage of funds and limited manpower. Both of these can act as obstacles in your way to grow your business. However, with the help of social media for business, you can overcome these problems and make the most of social media for your business. These above-mentioned social media channels provide great exposure to your business efforts, creates brand awareness, helps in lead generation and all this for free or at reasonable costs. What else do you want at this stage of your business? If you aren’t well-versed with how different social media channels function then you might need a helping hand. The professional social media team at Spacebar is ready to give you that assistance so that you can grow with the help of social media.
