Today, social media has become a popular medium for people and businesses to share their views and connect with each other. Businesses are using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat, and several other platforms to engage with their audiences. If you are planning to start with social media marketing for your business, you must be aware of some common mistakes that most businesses make. Knowing these mistakes will help you to avoid them.
Social media mistakes
Source: flickr.com/photos/132604339@N03/
Having an Incomplete Profile
What is the use of having social media presence but not providing the necessary information? Your efforts of creating profiles and running social media campaigns will go in vain due to incomplete profile. Hence, make it a point that you fill every credential while creating your social media profiles. Right from updating quality profile picture to adding correct numbers and accurate address, enter everything correctly.
Spacebar’s Facebook Profile
You can take a look at our official Facebook Page for your reference. We have updated every necessary information to help our followers and clients.
Trying to Use Multiple Channels
Unless you have a big team to handle all your social media accounts, you shouldn’t start with all the channels from day-1. Social media isn’t a day’s job, and you cannot expect to get 1000s of followers and to engage with them in a week’s time unless you start with social media marketing. You have to study the science of each social media channel such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google+, Pinterest, Tumblr, etc. etc. You need to identify which channel/s will be the perfect ones to target the right set of your audience. Once you have shortlisted your preferred platforms, you need to put enough time and effort to attract followers. If you start-off only with almost all the channels present, you might end up being a Jack of all and master of none.
Not Responding
Your potential, as well as existing clients, may use social media to get in touch with your business if they have a question or if they are looking for some assistance. You shouldn’t only focus on keeping your social media presence alive by posting updates. On a regular basis, you must check your profiles to see if there are any questions or comments from your audiences. The same rule applies to feedback and reviews. Make sure you acknowledge every review, feedback or comment you receive, positive or negative. If you don’t respond to your audiences, there are high chances of them losing faith in you and unfollowing your social media profile.
Using too Many Jargon
What might seem like an easy language to you might not be as simple for your audiences. Businesses often use concepts and terms and throw jargon all over their social media which are often alien to their followers. If you make this mistake, you might lose on a big chunk of followers and potential clients. For instance, if you run a dental clinic and use Facebook and Twitter for marketing your services and engaging with existing and new clients, you must use simple terms. If you get a query about dental implants and you use terms like “abutment” and “osseointegration,” you might not help your audience but rather confuse them. Hence, use a language that your audiences can easily understand.
Not Posting for Days
When it comes to updating your social media channels, there is no compulsion as to what your posting frequency should be. It purely depends on the channel you choose and your content availability. However, updating your social presence once a week or two can be a fall back for your business. An inactive or less active social media profile is even worse than not having any social media profile. No matter what business you are into, if you have social media presence, make sure you make your followers know about it. Devote some time to your social media profiles daily or every two days and update interesting posts on them.
Over-posting
Over posting content
Source: giphy.com
Just like not updating for several days in a row is bad for your business, being present all the time is also not good. When you publish multiple times during the day, may it be images and videos, textual updates, marketing material, or live updates, you kind of spam your followers’ social media profiles. Your followers would want to stay informed about your posts but not want to see only your brand name every time they log on their Facebook, Twitter or Instagram accounts. In such cases, the chances of your followers unfollowing you or even blocking you are too high. Hence, avoid making this mistake and make the best use of your social media for business.
There are several other mistakes that businesses make and end up with less engagement on their social media profiles. Some mistakes include exactly copying competitors’ social media campaign tactics rather taking ideas from them, and not measuring the analytics of social media posts and campaigns to make them better. Another serious mistake that businesses make is going about their social media profiles without a plan of action. How can they even do that! Working without a social media strategy is like shooting arrows in the dark. No guarantee of quality results at all. Create a plan and create a good social media marketing strategy for your business with the help of Spacebar’s expert team and see how your business social media profiles experience better engagement.
