Content writing? Here are the myths that come along with it!

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The trend of content writing in Mumbai is growing at a fast rate, along with digital marketing and social media marketing. This trend is evident due to the extensively increasing number of startups and media influencers which have now given rise to content writers in the field of advertising. Most freshers and interns choose content writing after graduating as the standard way to kickstart on their career in the field of advertising, believing it to be simple and ‘just writing’. This misconception shatters after actually trying their hand at content writing. Let us take a look at three primary myths that will help you get a clear picture before trying out for content writing in Mumbai.

Myth #1. Content Writing is Simply Writing

Many people think that content writing is just everyday writing with excellent written proficiency and vocabulary. Of course, it is. Writers need to have such excellent skills but ‘Content Writers’ need to have the ability to educate, market or do both through their written word. Writing is a wide field and has different types like creative, literary, novel, and content writing. Each has its twist and ordinance while writing.

Myth #2. Content Writers Have Marketing Degrees

Absolutely not! Content writers can come from any educational background and start writing. Be it engineering, architecture, designing, etc., but only as long as they can write excellent pieces in the given language. Look at our writers at Spacebar, they all come after getting different degrees. We have engineers, MBA holders. All the studies and books in these fields do not teach how to create quality web content. Journalists, however, are more likely to easily transition smoothly from blatant reporting to marketing for a client, but that is only due to the reason that journalists have prior knowledge of writing.

This also brings up the topic of subject specialists in content writing. Agreed, maybe half the content writers have a specialised educational background, but what about the other half? Both the halves have to research crucially for hours and then start writing regardless of the prior knowledge they keep, which they can use in the content they create. You can say that content writers have immense knowledge of several fields, some from their studies and the rest from the rigorous research they do before writing a new piece of content.

Myth #3. Content Writing is All About SEO

If you do not know what SEO is, it means search engine optimization, and every content writer must know about this. With the increasing popularity of content writing, it is difficult to come across your particular article on various search engines, and that is what SEO helps you overcome. Depending on the keyword density, your article will do wonders. NO. It will not do wonders if you do not first make your audience happy. SEO in content writing certainly helps but is not the only solution to make your article go viral and rank higher on search engine result pages (SERPs). Only you can make your article go viral with truthful writing. If you want to take up content writing in Mumbai, you have to remember to write for the people and not the web. Content writing will not be solely automated, at least in the near future until robots take over the world!

Myth #4. Content Writers Mirror Existing Content

This is not true because one of the essential rules of content writing or any form of writing is to not ‘copy-paste’. Plagiarism is a strict no-no for every writer. If you extract something to insert it in your document, you are supposed to cite it. Every content writer has taken the efforts to research, write and proofread their articles, and it is not fair to them that someone else takes the credit for the article they had written. This ensures that you respect the writer and the efforts they put in creating content.

Likewise, content created by content writers doesn’t always look the same and follow a specific pattern every time. Content writers do not follow a standard style of writing; in fact, they need to input their own method of writing. For instance, a reputed content writing agency will have numerous clients with their own demands and requirements. Each brand has a certain target audience that the article will be more inclined towards. So in order to achieve this, a content writer will need to understand those demands and deliver what the client asked for.

Personally, content writers do come across such people who believe in such myths, or maybe they believed before trying content writing out. Content writing is a stressful job, but unlike any other, it is fun. You learn something new every day. Literally.

So if you are planning to make a successful career as a content writer, drop in your resume at hr@spacebar.in