The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle. And while generating content is good, marketing it is indispensable for your business. So it’s not just about your advice, engaging stories, and information, it’s also about the channels you choose for distributing this content. However, content is an umbrella term, and your business needs to understand that content includes, but is definitely not limited to blog posts alone. In this post we are going to take a look at many other ways of marketing your content, apart from blog posts. We will also try and understand how content marketing in India is doing this.
Content marketing is a great way of generating quality organic traffic at higher volumes, and plays a key role in lead generation and nurturing those leads; if done right. However, it’s only natural to run short of ideas as being creative ain’t that easy you see! But don’t you worry; I’ve got your back on this. So let’s take a look at some of the best and most appealing content marketing ideas.
Social media channels for content marketing
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Conferences: Conferences or events are a great way of marketing content. They deliver content, which is a good blend of audio, video, text, and social media. The advantage here is that such content, delivered at conferences, is self-distributive. Speakers and attendees often talk about their presence at such events and also share recorded content on platforms, such as YouTube, Facebook, Twitter, blogs, and industry news outlets.
Non-serial videos: The line between stories and commercials is blending more and more. Nike’s ‘da-da-ding ad film, a part of the ‘Nike Just Do It’ campaign, is as much a story as it is a commercial advertisement. What’s noteworthy here is the fact that this ad film is a part of a larger campaign by Nike, leading to more content in time and thereby, more conversion opportunities.
Guides and Magazines: What makes print content marketing mediums, such as books, magazines, and guides, more lucrative than the latest channels of marketing is the higher barrier to entry. While you get to enjoy a certain section of the captive audience with this medium, the competition is relatively low. While the outreach of guides and magazines may be low, the audience that buys them is most likely to convert into a customer.
Infographics: This is one of the most succinct, precise, yet coolest ways of sharing data or knowledge on a given topic, by way of graphic visual representations. Infographics help you summarize your message and are an effective option if you wish to diversify away from the text-only content.
Content marketing in India: Indian audiences are unique; thanks to the diversity of culture, demographics, geographies, and socio-economic status. A one-size-fits-all formula is bound to fail with the Indian masses. Moreover, the underlying idea of storytelling in India has been one that imparts values and teachings (remember Panchatantra?) Therefore, content circulated amongst Indian prospects and customers needs to strike a chord that touches their roots and fundamental values, is contextual and relevant, and takes into account the limitations that they face. Content marketing in India needs to be two things – simple and powerful.
