If you are assuming this article to be a hate blog about freelancers, then you are wrong. Freelance content writers do some really good job at content creation. However, they are a good option if you want a few pieces of content. When it comes to managing a complete content strategy for your business, our freelancer friends may not be able to provide you with the adequate support that is required. This is where the need to hire a content writing agency arises. If you are still not convinced, read on to find out how a content writing agency can help you with something that a freelancer cannot.
You Get Consistent Content
Content strategy for business is a continuous process. You need to keep churning out content that encapsulates the audience’s attention. When you hire a freelancer, they may be able to give the content you want, but they may not actually have the time to sit and create it regularly for you. On the other hand, a content writing agency will assign your content creation to a dedicated in-house team that will ensure that you consistently have good content.
You Get All Types of Content
Content is not just about blogs for business. There are different types of content that can be created to promote your business. These include infographics, whitepapers, podcasts, videos, service pages, web content, SlideShares, Wikipedia pages, etc. If you want a comprehensive content strategy that continues to wow your target audience, you will need a mix of the different types of content. Such a mix is only provided by an agency as freelancers generally work on just one type of skill. For example, a freelancer who specializes in writing blogs may not be able to provide more informative content such as whitepapers.
You Get Accountability for the Work
Freelance content writers work for you on a short-term basis and they are often people who coordinate with you through phones or emails only. Freelancers may not be bound to you by any contract and can stop their work if they are unable to continue due to some reason. This is not the case with a content writing agency. Content writing agencies draft detailed contracts with their clients and promise to fulfill a given strategy without stopping the services midway, thereby providing accountability for their services.
You Get Access to Additional Tools
Freelance content writers work on a much smaller level and therefore do not have access to some major tools like premium content scheduling tools, analytical tools, grammar tools, plagiarism tools, etc. which help you to create excellent content. Content agencies use these tools as they work on a much larger scale.
You Get More than Just Content Creation
Content writing agencies often do not stop at just content creation. To give a complete content strategy to their clients, these agencies also work on creating SEO-friendly content, conceptualizing website design, creating service pages, etc. The same is not the case with a freelancer as they are one man army and can only provide a few services at a time.
To summarize what we have mentioned above, if you are a small business and require limited content, freelance writers may be a good choice but if you want different types of content and want to incorporate a complete content strategy, then you should contact a content writing agency.