As a result of the digital platform, the vastness of the world has become accessible to all of us. What seemed to be far away yesterday is at our doorstep today. In fact, the desire to experience life lived by others is almost insatiable. We want to connect, we want to know, we want to share, and we want to experience.
Coming together means that the barriers of language, culture and traditions are being transcended. The very meaning of life is changing. Universality means that the limitations and barriers that have been holding us for so long are broken, and the desire to experience the unknown has become the trend of today.
Let me take off from here and talk about writing and, in particular, about synopsis writing which has gained immense popularity over a period of time. Synopsis writing is being used as a tool by the print and electronic media and any other avenue of communication to attract viewers, who want to experience the product. Not too long ago, things were simple as there was a clear demarcation between the target audience for all products. To say the least, a niche audience existed for almost everything except perhaps an ‘Amitabh Bachchan’, who was classified as having a universal appeal. Now, with the changing trend of our times and the ever increasing desire to experience, this does not hold good.
Synopsis in regional language can be your unicorn!
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With the expansion in perspectives and evolution of tastes, we are no longer limited. With everything else easily accessible, why make language a hindrance. Here comes the growing requirement of writers, especially synopsis writers, with a good knowledge of regional languages. With the fast development of regional entertainment industries and the keen interest of the viewers from across the country and even overseas to watch varied television shows and films, the need for expert synopsis writers in regional languages is increasing. These synopsis writers in regional languages must have a strong command over the languages. The importance of synopsis writing, in general, is being acknowledged widely.
The television industry has expanded to the extent that every mainline or national television channel has their parallel channels broadcasting the programmes of the various states and their languages. Popular and well-known actors and production houses are associated with these regional channels. One even finds a vast number of advertisers and sponsors putting their money in these regional channels. Thus, the sphere is now not only limited to a particular area or state. The target audience has spread tremendously and is ever increasing.
Besides, the regional viewer does not want to limit himself to a small share of the pudding. He wants to experience the world too. Therefore, the need exists for synopsis writers in regional languages, who understand and translate the mainstream languages like Hindi, French, English and others into the easy-to-comprehend regional languages.
The time has come for us to expand our knowledge. It is incumbent upon us synopsis writers to upgrade ourselves by learning other languages and expanding our areas of work. There is a world of plentiful opportunities for synopsis writers in regional languages.
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