Content marketing for businesses today is crucial. Hence, the need for creating a B2B content marketing strategy is constantly growing along with its benefits. So, here are some predictions for 2017 on content marketing trends that you need to keep in mind before having a strategy in place.
Live Streaming videos will bloom
Live video is the perfect solution to transform content marketing for businesses. Though recorded videos will continue to be popular, live streaming videos will also grow in popularity in 2017. Facebook Live, YouTube Live, Instagram, and SnapChat offer easy-to-use platforms for hosting live product briefings, tutorials, events, and more content.
Other multimedia content will see a revolution
GIFs are moving graphics that communicate the message within a short span of time. GIFs are becoming more popular on Facebook and WhatsApp. They are easy to share as well as to view.
Virtual reality is yet another trend that started in 2016 and will attain popularity at a lightning fast speed in future. With virtual reality, you can enable your audiences to experience your brand’s identity and reputation virtually. Pokemon Go showed us the possibilities of VR. Social media platforms have already rolled out 360° photos that are one component of VR. Virtual reality is an example of leading edge technology. Using such a tool in your content marketing strategy in 2017 will position your company as a fresh, latest, and forward thinking organization.
Storytelling will become a key part
Storytelling will become a key part of B2B content marketing. A well-told story has the best chance of engaging and holding your audience’s attention. The best way to persuade the buyer is to get their attention with a story. Just having a blog and social media presence will not be enough. Updating the blogs and social media with current and fresh content will certainly keep your business active. Engage your audience by building a story and let them be excited to know more about your business.
Content will drive demand
B2B companies should continue publishing relevant, interesting, and latest content through all their channels and platforms. Creating and sharing content through blogs, websites, webinars, social media, or other multimedia platforms are the most basic and interesting ways to educate the audience about your organization, products, and services. When thinking about content marketing, marketers need to focus on creating content that speaks directly to buyers’ weak points. All of this helps in creating an effective Search Engine Optimization (SEO) strategy which can help you engage and acquire more customers or clients.
Other B2B content marketing tactics like email, newsletters, multimedia advertising, native advertising, infographics, etc. will continue to have bang-on outcomes for your organization. Even now, the content marketing landscape is extremely competitive and looks like it might get even more interesting this year and the years to come. The content marketing professionals at Spacebar can help you keep up with this competition and the latest content marketing developments. The content marketing solutions provided by our professionals will help your business grow in several ways.