4 Content marketing strategies to make your upcoming film a blockbuster
Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
Padmavati Movie
Source: https://vimeo.com
Most of us are aware of the fact that companies use content marketing for promoting products and services. But, did you know that filmmakers also use content marketing strategies to create a buzz about their upcoming films? Bollywood filmmakers hire content writing companies in Mumbai to create engaging, exciting, and eclectic content. The use of winning content marketing strategies is evident in various blockbuster movies. Movies like The Hobbit Trilogy, The Hunger Games Film series, and The Marvel Superhero movies are all examples of movies that make effective use of content marketing strategies.
Let’s take a look at the 4 content marketing strategies to make your upcoming film a blockbuster –
1. Build your brand with creative content
In the context of this strategy, your film that is lined for release is the brand that you are trying to promote. And, you need to increase your brand visibility, brand recall, and brand perception with creative content. Take for instance, Marvel which builds its brand through content constantly. The success mantra of Marvel is simple – create excellent content and in the due process build your brand. The Marvel Cinematic Universe has seen multiple changes to its characters and their stories making their content very strong. Be it Spiderman, The Hulk or Wolverine, the characters have undergone changes over the period of years. This is reflective in every new Marvel movie. What you may have read in your marvel comics while growing up, might be a lot different from what you get to see in the new age Marvel movies. You too can take inspiration from this strategy by creating strong, engaging content for your film.
To begin with, you can create a teaser website for your movie and air the trailers on this platform for at least 6 months before the release date of your film. A teaser of the story will give your audience the effects, the laughs, the thrills, and the chills. You can also ask your production company to hire reputed content writing companies in Mumbai to formulate a suitable content strategy for your film.
2. Involve multiple media outlets for content creation
Don’t just stick to one source for all the content creation. You can opt for media junkets. Have a press conference with the cast and crew of your film and allow various media outlets to create press junkets for you. These are not only an instant source of publicity but also help in creating the buzz required before the release.
Another way to use this strategy is by using different media formats to promote your movie. Though Ra. One, the Shahrukh Khan starrer didn’t do well on the box office, the marketing strategies used by Red Chillies production were one of a kind. Before the release of the movie, there were Ra. One video games which were launched online to lure the target audience (children). At this point, I would also like to go back to the Marvel example. Marvel uses multiple formats to promote their content and increase their viewer base. The audience associates Marvel with comics, tv shows, movies, games, and short YouTube videos. It is therefore, important to involve multiple media outlets for content creation.
3. Don’t underestimate the power of pre-roll video ads
Pre-roll video ads are an incredibly effective tool for drumming up interest and seeding your trailer online. These days people seldom watch television as they spend more than 12 hours working in offices and then come back home to just eat and sleep. The only forms of media consumption most people do is through the apps on their phones. This is why media platforms like youtube, netflix, and amazon prime are slowly replacing television. With the growing inclination towards online media, pre-roll video ads are undoubtedly a great way to introduce your target audience to your upcoming film.
With the help of a service like Tubemogul, you can easily have your trailer appearing before related videos on YouTube, as well as sites like IMDB, 40D, Vimeo, and many other platforms.
4. Use interactive content on social media -Memes
With social media becoming an intrinsic part of cultures all across the world, you cannot ignore its use in promoting your film which is due for release. There are many content writing companies in Mumbai who can be hired for creating content for different forms of social media channels. You need to use interactive content to get your target audience to notice your film among the plethora of social media pages online. These days memes have become a great way to attract this audience. They are not only funny but also allow you to introduce your movie characters to the target group in a funny manner.
Content creation for social media cannot be a one-time thing. It is an ongoing process. Just like traditional advertising, you need to constantly keep creating and updating interesting and engaging content for your target audience to take notice.
If you are looking for someone to implement these winning content strategies for your upcoming film, then get in touch with our expert solutionist at Spacebar today.
