Skip to content
Spacebar
Top Content Marketing Agency in Mumbai
Spacebar
  • Home
  • About Us
  • Featured Work
  • In the News
  • Our Clients
  • Services
    • Content Writing
    • Digital Marketing
    • Social media
    • Visual Creatives
    • Performance Marketing
Let's Talk
close
  • Home
  • About Us
  • Featured Work
  • In the News
  • Our Clients
  • Services
    • Content Writing
    • Digital Marketing
    • Social media
    • Visual Creatives
    • Performance Marketing

Why should you include emotions in your content?

You are here:
  1. Home
  2. Content marketing
  3. Why should you include emotions…
Jun222018
Content marketingBusinessContent writingDigital MarketingRealitycontent writing company in India wants to convey emotions

Why should you include emotions in your content?

Ever read a blog that made you actually visualize the entire story? Or ever read a social media post that made you think ‘Oh, I felt the same!’? You surely must have. But ever wondered how a plain textual content can create an entire storyboard in your mind? It happens when a skilled writer or a content writing company in India use emotions and feelings to connect with you. They use the emotions such as

  • Awe
  • Humour
  • Anger
  • Amusement
  • Surprise
  • Fear
  • Joy
  • Empathy
  • Pride
  • Sadness
  • Love
  • Sympathy
  • Inspiration
  • Trust
  • Disgust

in their content that often resonates with your feelings, emotions, and experiences.
But why do they do this? There are numerous reasons why writers and markers rely on emotions in their content, and here are some of them.

Communicate Effectively

There isn’t any doubt that content with emotions used properly deliver the message in the best way possible. When a content writer wishes to communicate a message to his audiences, he often utilizes emotions to get into the hearts and minds of people. They use emotions to connect with their audiences better and to make their content more popular. Not only this, many brands use emotions in their content to create their brand identity. For instance, if the goal of an organization is to create a positive, humanitarian persona, it may create case studies and blogs that showcase how it improved various lives and helped the people in need.

A content writing company in India considers emotions

People when they can completely connect with emotions of the content.

Source: giphy.com

Increase Sharing

Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the content with your connections? Is it because you feel something and you wish to share the same emotion within your circle? This is one of the reasons most people share blogs, videos, images, and social media posts with others because they want others to experience the same feelings as they do. Emotions such as happiness, sympathy, humour, love are highly relatable and contagious. It is human nature that people want to share the experiences that stir their emotions by communicating them to others. This is the reason why content with emotions perform so well on different platforms as they get a lot of engagement and shares.

Influence Buying Behaviour

We all know that our emotions influence our decision making. Especially when it comes to our buying behaviour, our emotions often play a vital role. As Neil Patel mentioned in one of his blogs, while it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. The influence of emotions on buying behaviour is another reason why a writer or a content writing company in India include emotions in content pieces. For instance, when a person reads a blog of a healthy and organic food brand’s website, she or he is motivated to shop from that brand. The blogs that explain various benefits of these foods create an emotion of desire for being healthy, and people then decide to buy organic foods. This is how emotions influence the way people opt for products and services.

Emotions are important for a content writing company in India

Use the right emotion!

Source: giphy.com

You simply can’t afford to ignore emotions in your content as well. If you want to create content that has various emotions, you can get in touch with a reputed content writing company in India. Whether you want to communicate with audiences, create your brand identity, make your content popular and viral, or influence the buying behaviours, the experienced content writers will help you in making the best use of emotions in your content.

Categories: Content marketing, Business, Content writing, Digital Marketing, RealityBy Tristan FernandesJune 22, 2018Leave a comment
Tags: being a writerbest way to be creativeContent creationContent marketing in IndiaContent Writingwriter
Share this post
Share on XShare on X Pin itShare on Pinterest Share on FacebookShare on Facebook Share on LinkedInShare on LinkedIn

Author: Tristan Fernandes

Post navigation

PreviousPrevious post:How to find the best keywords for your blogsNextNext post:6 R’s to Create the Best Wikipedia Page with Content Writing Agencies in India

Related Posts

content writer in india
The Cost of Hiring a Content Writer in India: What to Expect
April 24, 2025
Content Writing Services in Mumbai
Top Content Writing Services in Mumbai for Businesses That Want to Grow
April 22, 2025
B2B content marketing in India for manufacturers
B2B Content Marketing in India for Manufacturers [Revised 2025]
March 18, 2025
5 Differences between Creative Writing and Content Writing
5 Differences between Creative Writing and Content Writing
March 11, 2025
Content Marketing: What is Topical Authority and Topical Clusters
Content Marketing: What is Topical Authority and Topical Clusters?
March 4, 2025
Content Marketing: What is Topical Authority and Topical Clusters
How Content Marketing Agencies in India Help Brands Stay Relevant in a Competitive Market
February 25, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Post comment

  • How to Optimize for Google’s E-E-A-T in 2025
  • Instagram SEO: How to Optimize Posts for More Visibility in 2025
  • How to Measure the ROI of Your Influencer Marketing Campaigns in India
  • The Cost of Hiring a Content Writer in India: What to Expect
  • Top Content Writing Services in Mumbai for Businesses That Want to Grow
Tags
B2B content marketing B2C Content Marketing being a writer best way to be creative content Content creation Content for website content marketing Content marketing agencies content marketing agency content marketing agency in india content marketing agency in Mumbai Content marketing in India content marketing strategy Content marketing trends content solutions Content Writing Content writing agencies Content writing agency Content writing agency in India Content Writing Agency In Mumbai content writing company Content writing in India Content writing in Mumbai Content writing services Content writing services in India creative Daily soaps digital age digital marketing How to write IT online marketing SEO Small business social media social media for business Spacebar Start up Synopsis Writing Technology TV shows TV synopsis writer Writing
Paris
Paris
Paris

Home


Blogs


About Us


In the News


Contact Us


Privacy policy

Spacebar, 21st Floor, 
We Work, Oberoi Commerz II, 
Mohan Gokhale Rd, Colony No 2, 
Aarey Colony, Goregaon (E), 
Mumbai – 400063
 
support@spacebar.in

Subscribe to our Newsletter

    Paris
    Paris
    Paris

    Home


    Blogs


    About Us


    Contact Us


    Privacy policy

    Spacebar, 21st Floor, 
    We Work, Oberoi Commerz II, 
    Mohan Gokhale Rd, Colony No 2, 
    Aarey Colony, Goregaon (E), 
    Mumbai – 400063

    Subscribe to our Newsletter

      Marketing Budget Calculator

      Download the detailed case study now!

      Learn how they achieved success with our marketing solutions.

        Download the detailed case study now!

        Learn how they achieved success with our marketing solutions.

          Download the detailed case study now!

          Learn how they achieved success with our marketing solutions.